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Brand and Campaign Manager

United Kingdom, Egham 55000.00 - 60000.00 GBP / Year · Job Posted May 16, 2026
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Job Description

As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development. This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand-right, market-ready, and commercially robust.

Job Responsibility

  • Develop and execute annual brand, LTO, key event campaign plans aligned to commercial objectives
  • Lead the research, development, and briefing of LTO campaign concepts, rooted in consumer insight and market opportunity
  • Localise global RBI campaigns for the UK market, ensuring relevance, compliance, and impact
  • Plan and deliver fully integrated, multi-channel campaigns across OOH, digital, social, radio, in-store, and owned channels
  • Champion brand identity, tone of voice, and creative consistency across all customer touchpoints
  • Own the end-to-end marketing and social content calendar, ensuring clear prioritisation, alignment, and visibility across the business
  • Responsible for HFSS, regulatory, and brand compliance lead within the department
  • Lead the consumer PR strategy, based on business objectives, setting KPIS and final reporting
  • Own the paid media strategy with a clear emphasis on ROI, effectiveness, and incrementality
  • Define the optimal channel mix across digital, offline, and performance media
  • Brief, plan, book, and optimise campaigns in partnership with media agencies
  • Set clear campaign KPIs and ensure media plans align to brand and commercial objectives
  • Manage paid media budgets, ensuring spend is optimised and performance is transparent
  • Lead media performance reviews, translating results into actionable insight
  • Own the LTO campaign pipeline from concept to sign-off
  • Lead promotional ideation, balancing brand ambition with commercial viability
  • Review and assess promotional mechanics, pricing narratives, and customer value
  • Own merchandise strategy, ensuring brand consistency, relevance, and effectiveness
  • Prepare commercially robust recommendations for senior leadership sign-off
  • Own brand health tracking and lead regular reviews of brand performance
  • Interpret tracking, media, and campaign data to inform future planning
  • Monitor competitor activity, category trends, and emerging opportunities
  • Champion a data-led, test-and-learn approach to brand and campaign development
  • Lead the brand partnerships strategy to support brand growth and reach
  • Research, identify, and source strategic partnerships aligned to the Tim Hortons brand
  • Evaluate partnership opportunities for brand fit, commercial value, and scalability
  • Own partnership briefing, activation alignment, and performance review
  • Own the internal communications strategy for marketing and campaigns
  • Develop clear, compelling internal briefings with support from executive stakeholders
  • Present brand, campaign, and media strategies to senior leadership
  • Work cross-functionally with operations, supply chain, finance, and franchise teams to ensure campaigns are market-ready
  • Lead and manage relationships with creative, media, PR
  • Support relationship with production agencies

Requirements

  • Experience in brand and campaign management
  • Experience with paid media strategy and ROI
  • Experience with LTO, promotions, and merchandise strategy
  • Experience with brand health tracking and competitor intelligence
  • Experience in partnership strategy
  • Experience in internal communications and stakeholder management

What we offer

OTE 10% Bonus

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