Brand and Campaign Manager

• Develop and execute annual brand, LTO, key event campaign plans aligned to commercial objectives
• Lead the research, development, and briefing of LTO campaign concepts, rooted in consumer insight and market opportunity
• Localise global RBI campaigns for the UK market, ensuring relevance, compliance, and impact
• Plan and deliver fully integrated, multi-channel campaigns across OOH, digital, social, radio, in-store, and owned channels
• Champion brand identity, tone of voice, and creative consistency across all customer touchpoints
• Own the end-to-end marketing and social content calendar, ensuring clear prioritisation, alignment, and visibility across the business
• Responsible for HFSS, regulatory, and brand compliance lead within the department
• Lead the consumer PR strategy, based on business objectives, setting KPIS and final reporting
• Own the paid media strategy with a clear emphasis on ROI, effectiveness, and incrementality
• Define the optimal channel mix across digital, offline, and performance media
• Brief, plan, book, and optimise campaigns in partnership with media agencies
• Set clear campaign KPIs and ensure media plans align to brand and commercial objectives
• Manage paid media budgets, ensuring spend is optimised and performance is transparent
• Lead media performance reviews, translating results into actionable insight
• Own the LTO campaign pipeline from concept to sign-off
• Lead promotional ideation, balancing brand ambition with commercial viability
• Review and assess promotional mechanics, pricing narratives, and customer value
• Own merchandise strategy, ensuring brand consistency, relevance, and effectiveness
• Prepare commercially robust recommendations for senior leadership sign-off
• Own brand health tracking and lead regular reviews of brand performance
• Interpret tracking, media, and campaign data to inform future planning
• Monitor competitor activity, category trends, and emerging opportunities
• Champion a data-led, test-and-learn approach to brand and campaign development
• Lead the brand partnerships strategy to support brand growth and reach
• Research, identify, and source strategic partnerships aligned to the Tim Hortons brand
• Evaluate partnership opportunities for brand fit, commercial value, and scalability
• Own partnership briefing, activation alignment, and performance review
• Own the internal communications strategy for marketing and campaigns
• Develop clear, compelling internal briefings with support from executive stakeholders
• Present brand, campaign, and media strategies to senior leadership
• Work cross-functionally with operations, supply chain, finance, and franchise teams to ensure campaigns are market-ready
• Lead and manage relationships with creative, media, PR
• Support relationship with production agencies

• Experience in brand and campaign management
• Experience with paid media strategy and ROI
• Experience with LTO, promotions, and merchandise strategy
• Experience with brand health tracking and competitor intelligence
• Experience in partnership strategy
• Experience in internal communications and stakeholder management

OTE 10% Bonus