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As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development. This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand-right, market-ready, and commercially robust.
Job Responsibility:
Develop and execute annual brand, LTO, key event campaign plans
Lead research, development, and briefing of LTO campaign concepts
Localise global RBI campaigns for UK market
Plan and deliver integrated multi-channel campaigns
Champion brand identity and creative consistency
Own end-to-end marketing and social content calendar
Lead HFSS, regulatory, and brand compliance
Lead consumer PR strategy
Own paid media strategy with emphasis on ROI
Define optimal channel mix
Manage paid media budgets
Lead media performance reviews
Own LTO campaign pipeline
Lead promotional ideation
Own merchandise strategy
Own brand health tracking
Monitor competitor activity
Lead brand partnerships strategy
Own internal communications strategy
Present strategies to senior leadership
Work cross-functionally with operations, supply chain, finance, franchise teams
Lead relationships with creative, media, PR agencies.