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Brand and Campaign Manager

United Kingdom, Egham Employment contract 55000.00 - 60000.00 GBP / Year · Job Posted May 11, 2026
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Job Description

As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development. This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand-right, market-ready, and commercially robust.

Job Responsibility

  • Develop and execute annual brand, LTO, key event campaign plans
  • Lead research, development, and briefing of LTO campaign concepts
  • Localise global RBI campaigns for UK market
  • Plan and deliver integrated multi-channel campaigns
  • Champion brand identity and creative consistency
  • Own end-to-end marketing and social content calendar
  • Lead HFSS, regulatory, and brand compliance
  • Lead consumer PR strategy
  • Own paid media strategy with emphasis on ROI
  • Define optimal channel mix
  • Manage paid media budgets
  • Lead media performance reviews
  • Own LTO campaign pipeline
  • Lead promotional ideation
  • Own merchandise strategy
  • Own brand health tracking
  • Monitor competitor activity
  • Lead brand partnerships strategy
  • Own internal communications strategy
  • Present strategies to senior leadership
  • Work cross-functionally with operations, supply chain, finance, franchise teams
  • Lead relationships with creative, media, PR agencies.

Requirements

  • Strong focus on paid media ROI
  • Experience in integrated marketing campaigns
  • LTO campaign concept development
  • Consumer insight and concept briefing
  • Experience with global campaign localisation
  • Multi-channel campaign planning (OOH, digital, social, radio, in-store)
  • Brand identity and creative consistency
  • HFSS and regulatory compliance knowledge
  • Consumer PR strategy
  • Paid media strategy and budget management
  • Media performance review
  • Promotional ideation and pricing narrative
  • Merchandise strategy
  • Brand health tracking and data interpretation
  • Competitor intelligence
  • Partnership sourcing and evaluation
  • Internal communications and stakeholder management
  • Experience working with creative, media, PR agencies
  • Willingness to travel to TH sites.

What we offer

  • OTE 10% Bonus
  • Hybrid work (minimum 1 day in Egham offices)
  • Smart casual dress-code

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