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Brand Ambassador

United Kingdom, London Employment contract 31000.00 GBP / Year · Job Posted June 02, 2026
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Job Description

The Brand Ambassador leads activation and education to drive rate of sale across the region's key customers. Executing activation such as merchandising, staff training and consumer engagement, while partnering closely with the city teams to drive brand visibility, engage with consumers, and create value for customers. You will bring Juul Labs’ mission to life: To transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. In a highly regulated and fast-moving market, you are there to ensure that JUUL is the primary choice for adult smokers looking for an alternative. TERRITORY: London (N, NW, E, EC, SE, SW, W, WC)

Job Responsibility

  • Execution Excellence: Ensure every brand touchpoint is delivered to the highest standard across all channels and opportunities. You will provide expert training to staff and work relentlessly to grow the brand's presence in your region.
  • Activation: Responsible for brilliant basics in activation across all touch points in the region. Merchandising, ensuring the product is visible, correctly stocked, and easy for the adult consumer to find, ultimately driving consistent sales growth, while ensuring brand awareness across city activations.
  • Consumer Engagement: Directly engage with adult smokers looking for an alternative to combustible cigarettes. You will provide clear information through in-store and regional interactions.
  • Education & Responsible Retailing: Lead the industry in compliance and standards. You will empower retailers through brand and category education, ensuring they are equipped to make informed recommendations and uphold strict Challenge 25 protocols.
  • Insight-Led: Track performance and monitor category activation, providing actionable feedback to the city team to help shape the brand’s local strategy

Requirements

  • Professional Integrity: A commitment to upholding the highest standards of responsible retailing within a regulated industry. You will be a champion for compliance, ensuring all activities adhere to industry regulations.
  • Communication & Rapport: Exceptional interpersonal skills with the ability to build rapport quickly. You are a confident communicator who can deliver professional and engaging brand messaging to both retailer and consumers.
  • Passion: A genuine interest in the sector and the role it plays in tobacco harm reduction. You are excited to represent a premium, mission-led brand at the forefront of the category.
  • Commercial Resilience: A proactive, self-driven individual with a growth mindset. You are motivated by hitting targets and overcoming challenges with a solution-oriented approach to achieve tangible outcomes.
  • Tech Savvy: Ability to leverage data and sales tools to plan your territory efficiently and demonstrate value to your retail partners.
  • Flexibility: This role is designed to be responsive to our customers. You’ll need a flexible approach to working days and hours, including weekends, to align with key trading periods.
  • Licence: A full, valid UK driving licence is essential and a willingness to travel extensively across the region.

What we offer

  • £31,000 salary
  • Up to 20% performance-related bonus
  • £4,000 car allowance
  • Best-in-class training and support
  • Clear career development opportunities
  • Health, wellbeing and financial guidance support
  • Holiday accrual linked to length of service

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