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Brand Advertising and Activation Marketing Manager

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Barclays

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Location:
United Kingdom , London ▼

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Category:
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Salary:

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Job Description:

Join us as a Brand Advertising and Activation Marketing Manager at Barclays where you'll be primarily responsible for delivering end-to-end brand communication and campaign activity. This is an exciting opportunity to play a pivotal role in helping to build a strong and differentiated brand and deliver customer and commercial outcomes. This role involves close collaboration with a wide range of internal stakeholders and our external agencies to bring campaigns to life.

Job Responsibility:

  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed
  • Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed
  • Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns
  • Management of the marketing budget, allocating resources to maximise ROI
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes

Requirements:

  • Experience of delivering innovative, effective and integrated marketing campaigns
  • Understanding of ATL channels and the ability to demonstrate the roles they play within integrated campaigns
  • Solid experience of working collaboratively with agency partners to manage and deliver creative assets and detailed media plans
  • Experience of working with legal teams to craft copy and creative within tight timelines, balancing feedback with the requirements of the campaigns

Nice to have:

  • Excellent communication and presentation skills with the ability to make a positive impact internally and externally through confident, impactful and high-quality communications and presentations
  • Genuine passion for advertising and content, keeping up to date with trends and changes within the industry
What we offer:
  • Structured approach to hybrid working
  • Wellness Suite including a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy
  • Supporting active commuters with cycle hire and parking areas to new showering and changing facilities

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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