Brand Activation Manager

• Regional strategy & planning: Co-develop US marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction
• Define campaign goals and identify relevant opportunities, channels and tactics for regional brand activation (e.g., networking, media relations)
• Manage and track budgets effectively
• Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters
• Conduct regular check-ins with the US Managing Director
• Campaign and event activation: For every marketing initiative, you’ll create a plan detailing the touchpoints to bring it to life
• Owned events: Identify the need for owned (digital or in-person) events and align with the US Managing Director
• Collaborate with Marketing team members to launch events successfully
• Coordinate invitation management with Marketing Consultants
• Schedule and host technical and content dry runs to prepare presenters
• Analyze performance of invitation and follow-up efforts
• Paid events (conferences & speeches): Spot opportunities for sponsorships, stage presentations and networking
• Mobilize Marketing Consultants for submissions and support with writing and copy editing
• Organize dry runs and design support post-acceptance, involving relevant subject experts
• Provide guidelines to presenters and attendees before events
• Gather feedback post-event to capture learnings and identify case study opportunities
• Communication & stakeholder engagement: Keep leaders informed of marketing plans and progress
• Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing)
• Draft and distribute press releases to local media agencies and track coverage
• Plan and create social posts highlighting US marketing activities
• Lead management: Qualify and assign leads in HubSpot
• Activate Marketing Consultants to follow up on qualified leads promptly
• Generate leads through local initiatives (conferences, events, editorials, etc)
• Ensure timely follow-up on incoming requests within 24h

• Bachelor’s degree or higher
• Minimum 3 years of marketing experience with a diverse skill set
• Strong relationship-building and problem-solving skills
• Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution

Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus