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Branch Sales Manager

United Kingdom, Scotland Employment contract · Job Posted May 04, 2026
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Job Description

Reporting to the Branch Managers, you are responsible for the achievement of sales targets and developing a high performing sales team.

Job Responsibility

  • Establish appropriate tactics to achieve the team's market share, profit and other key aims about sales in a defined area
  • Contribute to the company's knowledge of the marketplace
  • Monitor and review their team's customer contact strategy through Crown 360
  • Coach and motivate of sales team to achieve sales related targets and key indicators
  • Manage discount levels and activity of their team
  • Develop team to maximum potential
  • Be responsible for the health, safety and well-being of their team
  • Developing strategies to promote the company's products and services
  • Hiring, training and motivating sales teams
  • Preparing sales forecasts, establishing sales goals for the Area Sales Managers
  • Collaborating with customers to identify their needs and improve results
  • Establishing best practices and enforcing compliance
  • Performing market research and collecting customer feedback to improve service delivery
  • Evaluating performance, compiling sales reports and submitting them to senior management

Requirements

  • Demonstrates the capability to coach and manage a sales team
  • Ability to understand the commercial implications of their actions
  • Results oriented, customer focused, enthusiastic and proactive
  • Candidate should have a minimum of 5 years Materials Handling sales background ideally within the Fork Lift Industry
  • Strong new business development skills
  • Personable – ability to build strong relationships
  • Strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling)
  • Commercial acumen (need identification, market awareness, competitor awareness)
  • Solution sales ability
  • Numerically competent
  • IT skills (Microsoft Office, email etc.)
  • Excellent organisational skills
  • Ability to absorb client information and communicate features and benefits to customers

What we offer

  • Company Car
  • Fuel card with private mileage benefit
  • 25 days holiday
  • Company pension plan
  • iPhone
  • Laptop
  • Excellent discount scheme with access to the best perks from some of the UK’s biggest brands
  • Tell Us Health programme

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