Branch & Cookery School Marketing Manager

• Maintain existing relationship with Branch Managers, Branch Retail Managers, Branch FOH Managers with regular visits to all branches including Cookery School - with at least one to two branch visits every week
• Develop and execute marketing activities planned for 2026 and implement new ideas consulting with relevant stakeholders and wider marketing team
• Develop a branch and cookery school marketing plan for 2027 thinking about driving new customers to Bettys and building on what we have achieved in 2025 and 2026 which incorporates new launches, pop ups, events, any renovations etc
• Lead the Marketing, Product and Consumer churn for ITP (integrated tactical planning) ensuring the plan is up to date, you have full team involvement and the plan fully supports new customer delivery and growth
• Investigate and develop a new revenue stream for Bettys branches looking at private functions especially in our York and Harrogate sites with private spaces that could be hired out to corporate companies or for private parties with the aim to start taking bookings from September 2026

• 3-5 years of retail marketing experience
• Planning and organisation skills
• Proven track record of developing ideas driving customer number growth
• Experience of building external marketing/community relationships
• Highly effective stakeholder management
• Engages well and brings people on the journey
• Driving and own car as regular travel to our branches is a must

Experience within retail and hospitality would be a plus

• Free meals, drinks and snacks while at work
• Discretionary quarterly profit-share bonus
• Holiday allowance with the option to buy and (in some cases) sell additional days
• Company-wide employee discounts
• Access to our health cash plan
• Wellbeing support
• Company funded counselling
• Enrolment in the company pension
• Range of development opportunities
• External training programmes
• Apprenticeships
• Internal 1:1 coaching schemes