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Audemars Piguet Logo Audemars Piguet · Sales

Boutique Manager

Thailand, Bangkok · Job Posted June 29, 2026
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Job Description

Within the boutique, your main mission will be to drive its overall performance by delivering an exceptional and highly personalized customer experience, achieving business objectives and leading a team to excellence, in full alignment with Audemars Piguet’s standards, values and retail vision.

Job Responsibility

  • Driving the development of the client base while increasing traffic, market share and overall profitability
  • Ensuring an exceptional and consistent customer experience across the entire client journey, in line with brand standards
  • Acting as a brand ambassador and ensuring a premium and consistent product presentation within the boutique
  • Implementing Audemars Piguet’s retail strategy, guidelines, processes and tools in daily operations
  • Planning, organizing and actively participating in events to develop client relationships and strengthen brand presence
  • Managing sales performance through forecasting, budget contribution and close monitoring of key KPIs
  • Monitoring and managing the client database (CRM) to support client development and engagement
  • Analyzing local market trends and competitor activity to recommend relevant actions
  • Overseeing stock management, including inventory, cash control and follow-up on outstanding payments
  • Leading, coaching and developing the team to ensure engagement, performance and achievement of objectives
  • Optimizing operational processes and ensuring efficient staff planning to support overall performance
  • Building strong relationships with internal stakeholders to ensure alignment with local, regional and global priorities

Requirements

  • Minimum of 10 years of experience in luxury retail or hospitality, including significant leadership responsibilities
  • Fluent in Thai and English
  • Strong leadership skills with the ability to develop, motivate and elevate team performance
  • Strong client-centric mindset with a deep understanding of luxury client expectations
  • Proven sales and negotiation skills with a strong results-driven approach
  • Strong analytical and business acumen, including experience managing KPIs, forecasting and budget management
  • Excellent organizational skills with the ability to manage operations efficiently
  • Experience in event management and client development within a luxury environment
  • Strong communication skills with the ability to influence and engage stakeholders
  • Proficiency with retail tools and CRM systems
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