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Boutique Director

Australia, Sydney · Job Posted July 04, 2026
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Job Description

Within the boutique, your main mission will be to drive its overall performance by delivering an exceptional and highly personalized customer experience, achieving business objectives and leading a team to excellence, in full alignment with Audemars Piguet’s standards, values and retail vision. As Audemars Piguet’s first official boutique in Australia, this role represents a unique opportunity to establish and develop the brand’s presence in the market, setting the foundation for long-term growth and desirability.

Job Responsibility

  • Driving the overall performance of the boutique while increasing traffic, market share and overall profitability
  • Ensuring an exceptional and consistent customer experience across the entire client journey, in line with brand standards
  • Acting as a brand ambassador and establishing Audemars Piguet as a reference for top-tier clients in the Australian market
  • Implementing retail strategies, guidelines and processes to ensure operational excellence and business performance
  • Building and developing a high-value client base from the ground up, with a strong focus on HNW and top-tier clients
  • Defining and executing client strategies including acquisition, segmentation and long-term client development
  • Driving client engagement through targeted activations, partnerships and personal networks within the local luxury ecosystem
  • Monitoring and managing the client database (CRM) to support client development and engagement
  • Managing boutique performance through close monitoring of KPIs, sales pipeline and conversion
  • Analyzing local market trends and competitor activity to identify opportunities and drive business decisions
  • Leading, coaching and developing the team to ensure engagement, performance and achievement of objectives
  • Fostering a high-performance culture based on accountability, collaboration and excellence
  • Maintaining a strong on-floor presence, ensuring excellence in service, storytelling and client journey at all times
  • Overseeing boutique operations to ensure seamless execution and alignment with brand standards
  • Building strong relationships with internal stakeholders to ensure alignment with local, regional and global priorities
  • Ensuring full compliance with internal policies, operational standards and corporate governance requirements

Requirements

  • Minimum of 10 years of experience in luxury retail or hospitality, including significant leadership responsibilities
  • Proven leadership experience in managing boutique or flagship environments with strong commercial accountability
  • Strong client-centric mindset with extensive experience engaging HNW or VIC clientele
  • Established network within the Australian luxury and high-end ecosystem
  • Proven sales and business acumen with the ability to drive performance, manage KPIs and deliver results
  • Strong experience in client development, events and relationship management within a luxury environment
  • Strong leadership skills with the ability to build, motivate and develop high-performing teams
  • Entrepreneurial and hands-on mindset, comfortable operating in a launch or growth environment
  • Excellent interpersonal and communication skills with the ability to influence and engage stakeholders
  • Strong analytical mindset with a solid understanding of business performance and client metrics
  • Proficiency with retail tools and CRM systems
  • Willingness to travel within Australia and internationally when required

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