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Boutique Director

United Arab Emirates, Dubai Employment contract · Job Posted July 03, 2026
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Job Description

As the Boutique Director, you possess an exceptional understanding of Audemars Piguet’s brand fundamentals and the intricacies of our watch collections and references, paired with an in-depth knowledge of the watchmaking world’s principles. As the senior ambassador of the brand on site, you are responsible for delivering exceptional client service and developing strong client relationships. Your expertise ensures the success of your boutique, as you focus on achieving results in line with the defined objectives and KPIs. Leading and coaching your team to excel and outperform, you create a positive work environment that fosters employee well-being, personal growth, and the AP family spirit. Your impact is felt through your ability to create a positive and productive work environment, as well as by leading your team to exceed expectations and achieve success in line with Audemars Piguet's standards and values.

Job Responsibility

  • Ensure you and your team maintain the highest level of brand and product knowledge
  • Stay up-to-date on competitor's products and industry trends
  • Continuously enhance your knowledge and skills
  • Establish a positive atmosphere and lead your team in delivering superior client experience
  • Develop and maintain meaningful relationships with clients
  • Continuously monitor client feedback and Quality Visits results
  • Coach team members on delivering exceptional client service
  • Maintain a clean and organized boutique environment
  • Effectively communicate and explain the sales objectives and KPIs to your team
  • Drive business and maximize sales
  • Collaborate with other boutiques and AP stakeholders
  • Develop and manage a budget for your boutique
  • Provide regular reports and updates on boutique performance
  • Lead your team by example
  • Develop and maintain strong relationships with team members
  • Provide regular coaching and feedback to team members
  • Deploy training programs to onboard new team members
  • Foster a sense of ownership and accountability among team members
  • Ensure all employees align with AP's Dress Code and Grooming Guidelines
  • Recruit, and train new team members
  • Ensure compliance with all AP company policies and procedures
  • Ensure the clean and accurate management of client data in the CRM
  • Continuously monitor and evaluate operational processes
  • In close collaboration with the affiliate, develop and maintain relationships with vendors and suppliers
  • With the support of the affiliate Finance team, monitor and manage expenses and budget
  • Ensure that all equipment and systems are well maintained
  • Ensure proactivity in providing affiliate with proper activation plan for your boutique

Requirements

  • Minimum of 5 years of experience in a managerial position in luxury watch industry is a must
  • Previous experience in managing client relationships and client experience in a luxury retail environment, provide top quality service and handle complaints effectively
  • Fluent English language skills are a must, Arabic a plus
  • Great sense of initiative
  • Excellent interpersonal and organizational skills
  • Excellent customer management skill
  • Great team management & development

Nice to have

Arabic

What we offer

Competitive and comprehensive compensation and benefits package

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