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Accountable for the LC products’ developing marketing/business strategies/platforms for the product line such as brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities with a strong focus on developing local marketers into global marketers.
Job Responsibility:
Oversee and direct the efforts of the marketing team which promote products and work with sales team where our products are sitting in to deliver the results
Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement
Responds to the specific needs of the field force for onco products, ensuring the sale force deliver the results
Optimize product portfolios and increase revenue generation
Implement and manage marketing budget
Leverage data and analytics to drive insights
Modify or redirect business intelligence strategy
Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
Oversee the development of new products
Upgrade marketing capabilities for China Hospital marketing organization and focus on to develop local marketers into global marketers
Ensure compliance with all applicable internal and external standards
Requirements:
University graduate with qualification in Strategy, Finance, Marketing, Commercial or similar fields – MBA preferred
5+ years of people leadership experience with demonstrated ability to lead, motivate and provide professional development to a mid to large sized team
10+ years’ experience in Marketing, Strategy, Business Planning, Commercial and/or Finance related roles – with particular emphasis on marketing and strategy
Demonstrated ability to work effectively across cultures and the agility to deliver results quickly in new and unfamiliar situations
Proven track record of building and executing marketing and commercial plans for growth and mature brands
Experience in innovative products marketing
Sale force management
Deep experience in global and/or China pharmaceutical industry
Global view and perspective
Marketing expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends
Thorough knowledge of marketing principles, brand, product and service management, sales and business development
along with a demonstrated track record of success and performance
Strategic Agility – Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges
Articulately paint credible pictures and visions of possibilities and likelihood
Ability to create competitive strategies and breakthrough plans
Analytical Skill – Excellent ability to review and use data to develop insights and support decisions
Innovative – Think out of box with ability to turn new ideas into tangible solutions
effectively challenge the status quo and bring different perspectives to the local China team
Dealing with Ambiguity – Effectively cope with changes
Make decision and act without complete information
Comfortable with risk and uncertainty
Communication – Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally
Market Customer and Competitor Insight and Focus
Experienced in highly competitive markets
Strategies & operational business / Marketing Planning (in- and above-market)
Marketing Innovation
Data analysis, interpretation and communications
Performance and Program Metrics (strong track record of high performance)