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BMW CRM Specialist

Hungary, Vecsés Employment contract · Job Posted May 27, 2026
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Job Responsibility

  • Developing and implementing CRM and customer experience strategies: together with leadership, regional and relevant stakeholders to ensure alignment with business objectives
  • Supporting the cross-functional teams, including Marketing, Sales, IT, and Customer Service, in order to seamless execute CRM campaigns and customer experience initiatives
  • Steering of the HU Customer Interaction Center and Business Development Center
  • Lead continuous improvement initiatives by identifying innovative approaches and implementing best practices in CRM and customer experience
  • Securing and evaluating customer feedback from the customer survey and implementing centrally developed requirements
  • Setting up and steering CRM/digital system/lead management topics in the TNR – the new direct sales system- environment in collaboration with local and regional counterparts
  • Linking / steering central and dealer activities in the most effective and sale-oriented manner

Requirements

  • Bachelor's degree in Business Administration, CRM/ Marketing, Information Technology, or a related field
  • Experience in Customer Experience Management, Digital Marketing, or Data Analytics are highly desirable
  • A minimum of 3-4 years of experience managing CRM and customer experience functions, preferably within multinational or regional organizations
  • Proven project management skills experience with the ability to manage multiple tasks, influencing cross-functional stakeholders, and drive complex projects
  • Advanced skills in data analysis, customer segmentation, and reporting using tools like Excel, SQL or Power BI
  • Excellent communication skills in both Hungarian and English with the ability to engage and influence diverse audiences
  • Strong organizational, problem-solving, and decision-making skills with team spirit

What we offer

  • Good team spirit
  • Hands-on approach
  • Company car
  • Getting to know to the operation of an international automotive company
  • Participation in events
  • Cafeteria system

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