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Developing and implementing CRM and customer experience strategies: together with leadership, regional and relevant stakeholders to ensure alignment with business objectives
Supporting the cross-functional teams, including Marketing, Sales, IT, and Customer Service, in order to seamless execute CRM campaigns and customer experience initiatives
Steering of the HU Customer Interaction Center and Business Development Center
Lead continuous improvement initiatives by identifying innovative approaches and implementing best practices in CRM and customer experience
Securing and evaluating customer feedback from the customer survey and implementing centrally developed requirements
Setting up and steering CRM/digital system/lead management topics in the TNR – the new direct sales system- environment in collaboration with local and regional counterparts
Linking / steering central and dealer activities in the most effective and sale-oriented manner
Requirements
Bachelor's degree in Business Administration, CRM/ Marketing, Information Technology, or a related field
Experience in Customer Experience Management, Digital Marketing, or Data Analytics are highly desirable
A minimum of 3-4 years of experience managing CRM and customer experience functions, preferably within multinational or regional organizations
Proven project management skills experience with the ability to manage multiple tasks, influencing cross-functional stakeholders, and drive complex projects
Advanced skills in data analysis, customer segmentation, and reporting using tools like Excel, SQL or Power BI
Excellent communication skills in both Hungarian and English with the ability to engage and influence diverse audiences
Strong organizational, problem-solving, and decision-making skills with team spirit
What we offer
Good team spirit
Hands-on approach
Company car
Getting to know to the operation of an international automotive company