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Bilingual Senior Copywriter

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LERMA

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Location:
United States , Dallas

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Category:
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Salary:

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Job Description:

LERMA/ senior copywriters are passionate about making award-winning ads. They are obsessed with finding big campaign ideas that win awards. They are remarkable storytellers and have a passion for bringing those stories to life. They are driven by a desire to turn emotion into ads that influence culture. They have a strong capacity for interpreting a creative brief and coming up with big ideas, whether that’s expressed on a Super Bowl ad, in social media, OOH, or through emerging digital platforms and beyond. The LERMA/ senior copywriter conceives of brand campaigns that are memorable, rooted in human truths, unconventional, and push conceptual boundaries. They believe in the opportunity of new ideas and understand how to create captivating brand messages that span multiple touchpoints and channels.

Job Responsibility:

  • Work in a highly collaborative environment with art directors, creative directors, content creators, strategists, and brand managers to develop breakthrough campaign ideas that move culture while being on strategy
  • Conceptual drivers, coming up with the big ideas and developing the perfect presentation copy to sell those ideas
  • Transform creative briefs into inspiring advertising campaigns
  • Generate ideas, create scripts, taglines, headlines, long copy, social copy, case study copy, agency promotional copy, brand manifestos, campaign presentation copy, brand guides, and rationales that develop and sell ideas
  • Backbone of creative projects through concept development
  • Play a supporting role during production

Requirements:

  • Six to eight years of experience developing big campaign ideas
  • A love for award-winning advertising
  • A mind that is bursting with ideas and a joy in workshopping and sharing those ideas
  • A strong ability to put words to ideas that have an emotional impact, targeting specific audiences
  • An obsession with language, grammar, style, and rhythm
  • An ability to adapt to writing in a preexisting brand voice
  • An ability to write in multiple styles, including but not limited to dramatic, humorous, snarky, reverent, informative, etc.
  • A mindset that embraces an environment of creative critique where the bar is set very high
  • Competence when presenting ideas
  • A collaborative spirit when working with art direction partners, content creators, designers, social strategists, the associate creative director, and the creative director
  • An ability to express ideas across different media, such as social media, video, TV, branding, print, OOH, AR, VR, and AI
  • Fluent in Spanish

Nice to have:

  • Passion projects that expand their voice beyond advertising
  • Creativity cannot be contained to the world of advertising
  • A culture sponge, soaking up pop culture and diving into niche trends, seeking to find the edges of creativity
  • Endlessly curious to find new inspiration and share that inspiration with others

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
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