Bilingual Digital Marketing Coordinator

• Partner with the category marketing team to define website strategies that support business objectives
• Oversee the development and maintenance of new and existing websites in collaboration with a web agency—from initial design to implementation
• Ensure proper configuration and functionality of web analytics tools (e.g., Google Analytics)
• Support project timelines, planning, and regular content updates with the website agency
• Conduct routine website updates to maintain optimal user experience and performance
• Monitor analytics to identify improvement opportunities and assist in implementing SEO enhancements and new website features (e.g., live chat, chatbots)
• Contribute to the creation of digital content such as copywriting, banners, social media graphics, and more
• Write, proofread, and optimize content for websites, e-retail platforms, and digital campaigns with an SEO focus
• Research competitor strategies and market trends to keep content fresh and engaging
• Coordinate with creative agencies to produce high-quality content while maintaining brand consistency
• Support the execution of digital media campaigns across multiple channels, including Search, Social, CTV, and Programmatic
• Track performance, monitor optimizations, and help maintain internal benchmarks
• Assist in compiling performance reports across web, email, and campaign efforts
• Provide data-driven insights to refine marketing strategies
• Work with the marketing team to craft content strategies tailored to retailer audiences
• Maintain and update content on e-retailer portals to ensure accuracy and relevance
• Assist with optimizing product descriptions, titles, and visuals for e-commerce platforms
• Collaborate with agencies to produce impactful e-retail content
• Contribute to broader digital marketing initiatives as needed to support team goals

• Bachelor's degree in Marketing, Business Administration, or a related field
• Bilingual in English and French (spoken and written) required
• Minimum 5 years of experience in digital marketing (brand or agency side)
• Excellent communication skills and a strong eye for detail
• Highly organized with the ability to juggle multiple projects and meet tight deadlines
• Proficient in Microsoft Excel, including Pivot Tables, VLOOKUP, and data analysis tools
• Experience with platforms and tools such as Google Analytics, Google Ads, Data Studio, WordPress, Shopify, Bazaarvoice, and SEMrush
• Working knowledge of SEO/SEM, social media, and e-commerce best practices
• Analytical and creative thinker with a passion for optimizing user experience and content value
• Strong collaborator with proven ability to build relationships with internal teams and external partners
• Comfortable working in cross-functional teams and managing competing priorities
• Experience working closely with external agencies is essential
• Budget management experience is a strong asset

Budget management experience

• Diverse Experience: Gain hands-on experience across multiple digital marketing channels—from content creation to web analytics and e-retail—enhancing your skillset and career growth
• Collaborative Culture: Work alongside a dynamic team of experienced marketing professionals and creative agencies in a supportive, fast-paced environment
• Strategic Impact: Play a key role in shaping digital strategies and content that directly influence business goals and consumer engagement
• Professional Growth: Join a company that values innovation, continuous learning, and empowers you to take initiative and make your mark