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Beverage Program Marketing Manager

United States, Philadelphia & The Surrounding Region 75000.00 - 85000.00 USD / Year · Job Posted January 11, 2026
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Job Description

IMI Agency specializes in Building Better Beverage Business™ for our hospitality clients, offering innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.

Job Responsibility

  • Become a trusted partner and liaise for the client, partnering with the Client’s Marketing team to identify and define project scopes, objectives, and requirements
  • Development of the annual beverage category marketing programs, promotions, and implementation strategies that support revenue generation goals
  • Develop new concepts based on industry trends and consumer insights
  • Oversee all stages of program development and field rollout, including tracking tasks, managing communications, and coordinating with third-party creative firms, architecture firms, and general contractors
  • Build guides and brand books for new concept rollout and scaling
  • maintain concept standards in collaboration with field teams
  • Measure sales results of existing programs and concepts and make recommendations for optimization
  • Manage and organize client-supplier marketing, promotional programming, and distributor relations for the clients’ United States locations under the beverage program
  • Work directly with Client’s operations leadership to roll out beverage programming across multiple verticals
  • Provide the Client with weekly and monthly reporting and recaps
  • Maintain budget for activations
  • Ensure beverage program initiatives align with federal, state, and local regulations by working with the Director of Accounts
  • Assist Client with beverage menu development and venue signage by working with internal and external creative teams
  • Report project results and risk management – escalating issues as needed based on the project plans
  • Prioritize tasks and assignments, ensuring all responsibilities are completed in a timely and efficient manner
  • Assist in planning beverage portions of large-scale meetings, conferences, and events
  • Assist in performing beverage supplier solicitations, negotiations, invoicing, and collection as assigned
  • Assist in coordinating venue site visit audits with 3rd party firm(s) to monitor and drive compliance of Client beverage programs
  • Perform any other assignments as directed

Requirements

  • Bachelor’s degree in marketing, Events, Business, a related field, or equivalent working experience
  • Proven working experience in large-scale or national Hospitality, Concessionaire, or Supply Chain Beverage Program Management, including activations and training(s)
  • Advanced knowledge of the alcohol beverage industry, related products, beverage operations, and the three-tiered system
  • High level of experience analyzing data, instituting program or project changes based on sales, and creating program metrics to measure results
  • Advanced understanding and applied experience in/of on-premises beverage performance standards
  • Proven creative experience with implementing beverage promotions
  • Successful track record of completing high-level Project Management duties
  • Maintained database for budgets and record of expenditures
  • Experience communicating effectively with all levels of management, including high-level stakeholders
  • Demonstrated communication and creative writing skills
  • “Roll up your sleeves” strong work ethic, with a solution-driven mentality
  • An organized self-starter, confident in his/her abilities, self-motivated, and able to work independently
  • The ability to multitask, handling several projects simultaneously with minimal direction
  • High-energy interpersonal skills and a professional demeanor
  • High proficiency in all Microsoft Office Applications (i.e., Excel, Word, PowerPoint, etc.)
  • Excellent organizational skills, including time and project management
  • Hospitable, with a service-prone, client-first mentality
  • Ability to travel as needed 40%+

Nice to have

  • Executive Account Management
  • Beverage supplier or distributor sales analysis
  • Concessionaire Operations
  • Connoisseur and passion for events, sporting venue coordination, and enhancing customer experience

What we offer

  • 401(k) with match
  • 18-21 Annual Company Holidays
  • 3 Weeks PTO + monthly appointment days
  • 3 separate medical plan options w/ a fully employer-paid options for employees
  • Dental
  • Vision
  • Life and LTD/STD
  • Accident & Cancer Plans
  • Legal & Pet Insurance
  • Confidential Employee Assistance Program + Financial Assistance and Mapping
  • Summer Fridays/ Refresh Fridays, and more

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