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IMI Agency specializes in Building Better Beverage Business™ for our Hospitality Clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.
Job Responsibility:
Lead R&D for branded cocktails programs, including seasonal updates for brand hotels (e.g., new menus & use records, imagery, seasonal specials, PR opportunities, etc.)
Compile and present associated beverage program data
Refresh training material and programming for optional bar items
Inspire properties to drive revenue by leveraging trends and fads across the beverage industry
Own U.S. beverage deployment
Facilitate beverage training and events in Client’s Bar Development Studio, located at Headquarters
Support bar activation for halo openings & brand activations (conferences and special events)
Provide training and sustainable programming for underperforming properties
Identify experiential beverage programs for lifestyle brands
Lead beverage-related POCs across all Brand spaces
Requirements:
Advanced knowledge and experience in developing, deploying, and assessing National Beverage Programs across brands
Proven working experience in beverage trend spotting, and beverage data analysis, staying current with present and future trends
Expertise in cocktails, spirits, and a variety of beverages (i.e., beer, wine, non-alcoholic beverages)
Bachelor’s degree in marketing, Communication, Hospitality, or related field is preferred
Solid understanding of developing programs for working bars
Expertise in training and coaching, including remediation programs
Experience creating and presenting presentations to groups of all sizes in-person and virtually
Experience deploying large-scale materials to personnel of all levels
Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools
Experience running promotions & activations on the property level
Strong presentation, interpersonal, organizational, and writing skills
Strong time management and organization skills
Ability to effectively manage multiple projects and balance priorities
Works well under pressure and with tight deadlines
Flexible and able to work with different management styles
Takes initiative and is a part of the solution to issues and problems
High-energy people skills and a professional demeanor
Hospitable, with a service-prone, client-first mentality
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