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Beverage Program Manager

United States, CO 85000.00 - 95000.00 USD / Year · Job Posted December 09, 2025
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Job Description

IMI Agency specializes in Building Better Beverage Business™ for our Hospitality Clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.

Job Responsibility

  • Lead R&D for branded cocktails programs, including seasonal updates for brand hotels (e.g., new menus & use records, imagery, seasonal specials, PR opportunities, etc.)
  • Compile and present associated beverage program data
  • Refresh training material and programming for optional bar items
  • Inspire properties to drive revenue by leveraging trends and fads across the beverage industry
  • Own U.S. beverage deployment
  • Facilitate beverage training and events in Client’s Bar Development Studio, located at Headquarters
  • Support bar activation for halo openings & brand activations (conferences and special events)
  • Provide training and sustainable programming for underperforming properties
  • Identify experiential beverage programs for lifestyle brands
  • Lead beverage-related POCs across all Brand spaces

Requirements

  • Advanced knowledge and experience in developing, deploying, and assessing National Beverage Programs across brands
  • Proven working experience in beverage trend spotting, and beverage data analysis, staying current with present and future trends
  • Expertise in cocktails, spirits, and a variety of beverages (i.e., beer, wine, non-alcoholic beverages)
  • Bachelor’s degree in marketing, Communication, Hospitality, or related field is preferred
  • Solid understanding of developing programs for working bars
  • Expertise in training and coaching, including remediation programs
  • Experience creating and presenting presentations to groups of all sizes in-person and virtually
  • Experience deploying large-scale materials to personnel of all levels
  • Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools
  • Experience running promotions & activations on the property level
  • Strong presentation, interpersonal, organizational, and writing skills
  • Strong time management and organization skills
  • Ability to effectively manage multiple projects and balance priorities
  • Works well under pressure and with tight deadlines
  • Flexible and able to work with different management styles
  • Takes initiative and is a part of the solution to issues and problems
  • High-energy people skills and a professional demeanor
  • Hospitable, with a service-prone, client-first mentality
  • Follow-up and follow-through must be your mantra
  • Ability to travel as needed 50%+

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