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IMI Agency specializes in Building Better Beverage Business™ for our Hospitality Clients with innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients. We have an opening for a creative, high-performing, well-organized, and forward-thinking Beverage Program Manager & Trainer to work within the beverage business of a leading airport concessionaire client. This Beverage Program Manager & Trainer will spend a significant percentage of time on-site in restaurants and bars throughout the Client Operators' portfolios, developing and enhancing beverage programs through training and educating staff on the brands within each location's beverage business. In this role, the Beverage Program Manager & Trainer will also develop, manage, and execute promotional events. The Beverage Program Manager & Trainer will work closely with IMI's Account Team and client Sr. Manager(s) of Beverage to align the beverage program with the venue identities. This person will participate in developing and executing strategies and tactics to enhance beverage program brands in client locations.
Job Responsibility:
Perform R&D on beverage program trends, promotions, and target properties
Develop, manage, and execute promotional events for beverage program brands and supporting marketing materials for airport restaurants & bars, focusing on branded spirits, beer, wine, and non-alcoholic programs and atmospheres
Lead training initiatives through onsite visits, quarterly calls, and ongoing maintenance of digital resources, while also conducting on-site staff training for new unit openings
Monitor program performance through digital and in-person compliance audits
collect menus for detailed category reviews
provide timely follow-up with property leadership to implement necessary corrections
track and report results to superiors
Compile and present associated beverage program data on a periodic basis
Collaborate and support national beverage program partnerships to drive compliance
Travel is needed to support brand meetings, promotional events, new openings, renovations, and industry conferences
Act as a full member of the beverage task force teams, providing training and mentorship to bar staff and leadership
Document and report recaps of training initiatives, successes, and areas of enhancement or further development
Perform other related duties as assigned
Travel of 50% or more
Requirements:
Deep expertise in the alcoholic beverage industry, including product knowledge and the three-tier distribution system
Proven success in managing high-level projects from concept to execution
Strong understanding of beverage performance standards across various hospitality settings
Demonstrated creativity in designing and implementing beverage promotions
Comfort in making complex business decisions that balance innovation and profitability
Minimum of four years in a leadership role in the restaurant/bar/hospitality industry
In-depth understanding of spirits, wine, and beer, with a strong emphasis on product knowledge and modern bar environments
Understanding cost control, inventory management, and menu engineering
Understanding and knowledge of safety, sanitation, and food handling procedures
Willingness and ability to travel at least 50%
Skilled in budget management and tracking expenditures with regular reporting
Effective communicator across all levels of management and staff, including high-level stakeholders
Clear and concise verbal and written communication skills
Adaptable to various management styles and team dynamics
Proactive problem-solver who takes initiative and contributes to solutions
Capable of managing multiple projects simultaneously with strong multitasking abilities
Experienced in data analysis, program evaluation, and developing metrics to measure success
High-energy interpersonal skills and a polished, professional demeanor
Ability to prioritize tasks and work independently with minimal supervision
Service-oriented with a client-first mindset and a hospitable approach
Follow-up and follow-through must be your mantra
Nice to have:
Experience in mixology and craft cocktail development is a plus
Cicerone, CSS, CSW, and WSET certification(s) are a plus
Experience working with third-party marketing teams and familiarity with funding structures and legal considerations are a plus
What we offer:
401(k) with match *eligibility required
18-21 Annual Company Holidays
3 Weeks PTO + monthly appointment days
3 separate medical plan options w/ a fully employer-paid options for employees
Dental
Vision
Life and LTD/STD
Accident & Cancer Plans
Legal & Pet Insurance
Confidential Employee Assistance Program + Financial Assistance and Mapping