Beverage Program Director & Trainer Job at IMI Agency (Atlanta)

Job Description

We have an opening for a creative, well-organized, and forward-thinking Beverage Program Director & Trainer to work within a leading lodging hospitality client. A significant percentage of time will be spent in the restaurants and bars throughout the Client Operators' portfolio, developing the bar program and staff. In this role, the Beverage Program Director & Trainer will perform on-site training, assist with new openings, bar staff recruiting efforts, and promotional events. The Beverage Program Director & Trainer will work closely with the Director of Programs & Partnerships to align the positioning of the bar with the brand identity, develop concepts, and design and approve bar plans. This will be accomplished through the development of “Style Guides” and compliance checklists that will enable us to set expectations and provide clear direction to our hotels. The Beverage Program Director & Trainer is ultimately responsible for developing the Bar and Restaurant menus with clear standards for the Clients’ hotels. This person will participate in the development and execution of relevant strategies and tactics, which result in creative revenue generation and improvement via innovative beverage programming, overall atmosphere, and profitability of Client programs.

Job Responsibility

Develop, manage and execute portfolio-wide training programs and support materials for hotel restaurants, bars, banquets, mini bars, and room service
Assist in developing standards for hotel bars, including product selection, classic and original cocktail recipes, menu engineering, uniform guidelines, equipment specifications, and pricing structures
Monitor program performance through third-party compliance audits, detailed menu reviews by category, and timely follow-up with property leadership
Establish and maintain national partnerships to support beverage programs and corporate mandates
Ensure compliance with the Core Beverage Programs by promoting best practices
Maintain the online training platform, ensuring program standards and resources are updated
Conduct on-site staff training for new unit openings upon request
Build and nurture relationships with local partners, sponsors, talent, vendors, brands, tastemakers, and cultural institutions to support collaborative events
Support the creation and execution of local experiences and activations that drive traffic and revenue
Travel as needed to support corporate meetings, promotional events, new openings, and transitions, including industry conferences
Act as a full member of task force teams, providing training and mentorship to bar staff and leadership
Support menu development, including layout design, recipe guidelines, house made ingredients, and sourcing
Collaborate on pricing and costing strategies to enhance profitability and revenue generation
Provide support for new builds and property acquisitions
Lead training initiatives through quarterly calls, webinars, and distribution of tools and materials
Develop unified talking points for each hotel to support new programming and activations
Identify opportunities for mixologist-led events in collaboration with Food & Beverage Directors
Represent the brand at key industry events and panels
Liaise with industry organizations and hotel teams to support formal education and scholarship programs

Requirements

Deep expertise in the alcoholic beverage industry, including product knowledge and the three-tier distribution system
Proven success in managing high-level projects from concept to execution
Strong understanding of beverage performance standards across various hospitality settings
Demonstrated creativity in designing and implementing beverage promotions
Comfort in making complex business decisions that balance innovation and profitability
Extensive experience in mixology and craft cocktail development at a high level
Minimum of four years in the restaurant or bar industry in a leadership role such as lead bartender or manager
Prior supervisory and hospitality experience required
In-depth understanding of spirits, wine, and beer, with a strong emphasis on product knowledge and modern bar environments
In-depth understanding of modern Restaurant Bar & Events equipment
Understanding cost control, inventory management, and menu engineering
Understanding and knowledge of safety, sanitation, and food handling procedures
Strong relationships with suppliers and the ability to develop national beverage programs
Understanding of procurement procedures across US States and international markets
Willingness and ability to travel at least 60%
Skilled in budget management and tracking expenditures with regular reporting
Effective communicator across all levels of management and staff
Clear and concise verbal and written communication skills
Adaptable to various management styles and team dynamics
Proactive problem-solver who takes initiative and contributes to solutions
Capable of managing multiple projects simultaneously with strong multitasking abilities
Experienced in data analysis, program evaluation, and developing metrics to measure success
High-energy interpersonal skills and a polished, professional demeanor
Proven leadership in supervising and managing employees
Excellent organizational and time management skills
Ability to prioritize tasks and work independently with minimal supervision
Service-oriented with a client-first mindset and a hospitable approach

Nice to have

Cicerone, CSS, CSW, WSET certification(s)
Experience working with third-party marketing teams and familiarity with funding structures and legal considerations

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Beverage Program Director & Trainer

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