CrawlJobs Logo

Betting SEO Content Manager

north-star.network Logo

North Star Network

Location Icon

Location:

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

As part of an international team of content managers, you will be working to review existing content, order new content, and publish new content with high standards covering betting and casino in Canada, Australia, the United States and the United Kingdom. You will be trained to use tools such as Copylaunch, Google Workplace, Ahrefs, AccuRanker, Upwork, and Asana. You will play a key role in overseeing content strategies for our English-speaking Business Unit, managing content creation and optimization, and ensuring compliance with industry standards and regulations. You will collaborate with cross-functional teams, stay updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends.

Job Responsibility:

  • Order, revise, integrate, and publish betting content that meets high-quality standards
  • Ensure content meets high-quality and SEO standards
  • Source, train, and manage Content Writers, defining needs, conducting interviews, and providing ongoing feedback
  • Track and update budget report for content expenses
  • Analyze the quality of the content throughout the processes
  • Create content briefs aligned with business objectives and sales priorities
  • Ensure content follows user intent, E-E-A-T guidelines, and internal guidelines for compliance
  • Stay informed about regulations and ensure all content is compliant with operator and country guidelines

Requirements:

  • Deep knowledge, experience and understanding of betting & betting-related content creation, lingo and quality standards – both Sports and Casino
  • Native level of English-language coupled with good writing and grammar skills
  • Solid experience in SEO content writing, copywriting, and content management
  • Strong knowledge and experience with on-page SEO
  • Practical knowledge of CMS: good experience with WordPress and integration and know how to update and publish articles using editorial guidelines and pictures
  • Previous experience in leadership or management of freelancers is considered a plus
What we offer:
  • Work on some of our most exciting and high-traffic platforms
  • 100% remote possible
  • Join a dynamic, multicultural team passionate about sports and digital media
  • Career development opportunities in a fast-growing global company
  • A culture of autonomy, ownership, and innovation

Additional Information:

Job Posted:
January 03, 2026

Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Betting SEO Content Manager

Seo content manager

We are looking for a Content Manager with strong SEO skills, to contribute to th...
Location
Location
France , Paris
Salary
Salary:
Not provided
bettercollective.com Logo
Better Collective
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Familiar with betting and passionate about sports
  • Speak (and write) English and German fluently
  • Master’s degree within the fields of Digital Marketing, Communications, Digital Strategy etc. (a plus but not compulsory)
  • Minimum 3 years relevant experience e.g. from a content role or in the field of digital marketing (including internships)
  • SEO editing skills, and flair for proofreading on a variety of topics
  • UX sensibility in web-products
  • Excellent communication skills, both written and oral
  • WordPress CMS experience
  • Team player
  • Ability to handle multiple projects at once
Job Responsibility
Job Responsibility
  • coordinate the production of content for several of our top websites & create editorial plan
  • optimize content for SEO
  • perform keyword studies and develop strategies to address different user groups
  • create new content based on business and market priorities
  • manage requests to freelancers/writers, proofread their work and provide feedback
  • regularly monitor KPIs (rankings, traffic, conversion)
  • keep an overview of legal and competitive changes on the market
  • closely collaborate with our business development team in order to make sure we have the best deals in place with our partners
  • make sure your products / sites have the best interface, you will be able to collaborate with our CRO/UX team to optimise and push our engagement rate up
  • make sure your sites are technically performing
What we offer
What we offer
  • International environment
  • High responsibility job where you will be able to innovate
  • Competitive salary
  • Hybrid policy allowing you to WFH several days a week
  • 100% refund of Pass Navigo (or bike rental)
  • 60% funded by the company on "ticket restaurant" of 10,83€/worked day
  • 55€/month offered and negociated reductions for social welfare (sport, culture, services, travels...)
  • 80% health insurance paid by the company (on the minimum legal coverage)
  • Fulltime
Read More
Arrow Right

Head of Betarades

As Head of Betarades, you will be responsible for the 360° success of our Greek ...
Location
Location
Greece , Thessaloniki
Salary
Salary:
Not provided
bettercollective.com Logo
Better Collective
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in a digital media, sports betting, or online marketing role
  • Strong knowledge of the Greek sports and betting ecosystem and media landscape
  • Experience working with SEO, content creation, and social/video platforms (YouTube, TikTok, IG)
  • Proven ability to manage commercial relationships and drive growth through partnerships
  • Native Greek speaker with excellent written and verbal English skills
  • Entrepreneurial mindset, with the ability to work both strategically and operationally
Job Responsibility
Job Responsibility
  • Own the vision, strategy, and execution for the Greek market, aligned with the company’s global and European goals
  • Act as the main spokesperson and internal champion for Greece, advocating for local needs and priorities
  • Collaborate closely with the Content Team to ensure relevant, high-performing editorial and video output tailored to Greek audiences
  • Partner with the SEO Team to enhance organic visibility across all Greek properties
  • Coordinate with the YouTube & Social Media Team to drive subscriber growth, engagement, and branded content strategies
  • Build and manage relationships with local operators and partners, ensuring strong visibility and ROI for both parties
  • Negotiate and optimize commercial and media deals, identifying new monetization opportunities and long-term partnerships
  • Monitor market trends, regulatory developments, and competitor activity to keep Betarades.gr at the forefront of the Greek betting and sports media landscape
  • Identify opportunities for collaboration, sponsorship, and content innovation across sports, entertainment, and betting verticals
  • Own market-level KPIs including traffic, revenue, audience growth, content performance, and partner satisfaction
What we offer
What we offer
  • Competitive salary reviewed regularly and extra performance bonus
  • Private Health and Life Insurance
  • A hybrid work scheme
  • 100% paid sick days
  • Prepaid Edenred card every month
  • Extra paid days off
  • Office snacks, lots of coffee
  • And of course all the required equipment you will need
  • Fulltime
Read More
Arrow Right

Marketing Manager

Join us to lead the Marketing Strategy of Stake.bet.br — Where your vision defin...
Location
Location
Brazil , São Paulo
Salary
Salary:
Not provided
easygo.io Logo
Easygo Gaming
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Marketing or related fields
  • Mandatory experience in iGaming, sports betting, sports, or fintech
  • Advanced/Fluent English mandatory, with daily interaction with global teams
  • 5+ years of experience in Digital Marketing, with comprehensive 360° knowledge
  • Strong analytical skills: performance metrics, CAC, LTV, ROI, funnels
  • Proven experience in SEO, paid media, CRM, promotions, and activations
  • Excellent communication, stakeholder management, and cross-functional coordination skills
  • Strategic and hands-on profile, with sense of urgency and performance focus
Job Responsibility
Job Responsibility
  • Lead the planning, execution, and optimization of the annual 360° marketing plan for Brazil
  • Manage the promotions calendar, local offers, and seasonal campaigns
  • Oversee SEO, content, and organic growth initiatives
  • Manage Paid Media (Google, Social, Display), ensuring efficiency and focus on high-LTV segments
  • Lead CRM strategies, including segmentation, automation, campaigns, and retention initiatives
  • Support and oversee the Affiliates & Activations team
  • Execute activations with partners and sponsorship assets
  • Work to analyze KPIs, build projections, and support data-driven decision-making
  • Ensure alignment with Compliance, Product, and Operations teams
  • Serve as the main point of contact for global and regional leadership (LATAM, Australia HQ)
What we offer
What we offer
  • Health Insurance - with nationwide coverage, no co-payment
  • Dental Care
  • Health Insurance
  • Meal Voucher
  • Wellhub
  • Access to Conexa Saúde - psychological and nutritional assistance
Read More
Arrow Right

Sports Content Manager

Are you a true sports fan, with an interest in content? Then you might be our pe...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
bettercollective.com Logo
Better Collective
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Ideally has similar experience in producing content for these audiences
  • Has a passion about sports which includes football
  • Can write and edit content to satisfy the needs of a target audience who are looking to bet
  • Genuinely enjoys content writing or editing and has a keen eye for detail
  • Is creative and willing to share their ideas
  • Is able to apply best practice from both SEO and content to produce content that performs well in organic search
  • Takes pride in their work and is determined to reach goals
Job Responsibility
Job Responsibility
  • Write informative and engaging sports and betting related content for a variety of different websites
  • Primary write the content yourself, and lean on AI in a QA/ delivery supporting role
  • Work closely with the team to ensure the content is optimised for search engines
  • Understand what timely news topics and narratives will appear to particular clubs or sport audiences
  • Be goal oriented and work in a team that hits dedicated KPIs and user metrics
What we offer
What we offer
  • 30 days annual leave, not including bank holidays
  • Private health and dental insurance, income protection and life assurance
  • Salary Sacrifice pension contribution
  • Regular social fun activities in London
Read More
Arrow Right

Igaming business manager

At North Star Network, we’re searching for a Business Manager – Brazil to lead a...
Location
Location
Brazil , Sao Paulo
Salary
Salary:
Not provided
north-star.network Logo
North Star Network
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Native or fluent English and portuguese speaker
  • 5+ years’ experience in business management, affiliate marketing
  • Deep understanding of Brazilian digital ecosystems, sports media and betting markets
  • Proven ability to manage P&L and deliver commercial growth
  • Analytical and strategic mindset, with strong reporting and leadership skills
  • Experience leading teams across content, SEO and commercial functions
Job Responsibility
Job Responsibility
  • Conduct market research to identify trends, regulatory evolutions and competitive dynamics in Brazil
  • Define and execute growth strategies for each market
  • Build clear, data-driven roadmaps with KPIs and milestones aligned with company goals
  • Ensure strategic alignment across Product, Content, SEO and Business functions
  • Own the full P&L for the Western Europe portfolio, revenue, costs, and profitability
  • Track and analyze key KPIs (traffic, conversion, FTDs, rankings, ROI)
  • Provide actionable insights to guide investment and prioritization decisions
  • Support the BU Coordinator in budgeting, forecasting, and financial planning
  • Identify and develop new monetization streams (affiliate deals, fix fees, branded partnerships, sponsorships)
  • Collaborate with SEO and Product teams to optimize funnels and conversion rates
What we offer
What we offer
  • Work on some of NSN’s leading Brazilian brands
  • 100% remote position (within compatible time zones)
  • Join a dynamic, multicultural team passionate about sports and digital media
  • Career development opportunities in a fast-growing international company
  • A culture of autonomy, ownership, and innovation
  • Competitive salary based on experience and seniority
  • Fulltime
Read More
Arrow Right

Product Manager - Sports Media

As a global leader in digital sports media, we operate some of the world’s most ...
Location
Location
Argentina , Buenos Aires
Salary
Salary:
Not provided
bettercollective.com Logo
Better Collective
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience as a Product Manager or Product Owner, ideally within media, sports, sports betting or other content-driven digital products
  • Passionate about sports and stays up to date with sports news, fan behaviour trends, and digital media consumption
  • Strong stakeholder management skills and thrives in an environment with multiple teams and competing priorities
  • Understands how content, design, UX, tech, data, and SEO come together to shape successful digital media products
  • Experience and have worked with JIRA, as well as been a part of delivery ceremonies such as sprint planning and reviews
  • Able to break down complex challenges into clear product initiatives and actionable steps
  • Communicates confidently, sets clear expectations, and can facilitate discussions that lead to aligned outcomes
  • Can interpret data to make informed product decisions and are comfortable discussing metrics, funnels, and KPIs with a business and P&L mindset
  • Proactively identifies risks, proposes solutions, and maintains structure even in fast-moving environments
  • Delivery-focused and knows how to rally teams around common goals and clear milestones
Job Responsibility
Job Responsibility
  • Establish and communicate a compelling product roadmap for our sports media platforms across web, app, and social channels, according to the product vision set out by the Business Owners and your direct manager (Snr. Global Director of Product – Sports Media)
  • Own and maintain the product roadmap, ensuring alignment with business objectives, user needs, and revenue opportunities
  • Partner with key teams (Design & UX, Delivery, Digital Intelligence, Revenue Operations, SEO, Editorial) to gather insights, identify dependencies, and ensure high-quality execution
  • Lead the product development process by defining product goals, writing clear requirements, and managing the backlog on a daily basis with the help of your Delivery Manager
  • Analyse product performance using analytics, research, and experimentation to inform prioritisation and continuous optimisation with the help of our Digital Intelligence team
  • Ensure data-driven and performance-focused enhancements are integrated into the product roadmap
  • Facilitate collaboration across teams, creating clarity around expectations, milestones, risks, and delivery timelines
  • Champion a user-centric mindset, ensuring that decisions balance editorial quality, business impact, and a best-in-class sports fan experience, while using your business acumen to make sure Product meets Revenue needs
What we offer
What we offer
  • Flexible working hours which supports a healthy work-life balance
  • A varied everyday life in a fast-paced international business
  • A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
  • Ability to work remotely
Read More
Arrow Right

Growth Product Manager

AirOps is hiring a Growth Product Manager to own the product-led engine that bri...
Location
Location
United States , New York City; San Francisco
Salary
Salary:
Not provided
airops.com Logo
AirOps
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS
  • Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams
  • Proficiency in A/B testing and feature flagging tools such as Optimizely, Posthog, or Statsig
  • Strong analytics skills, including comfort with SQL and product analytics platforms like Amplitude, Posthog, or Metabase
  • Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value
  • Familiarity with content operations, SEO, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact
  • Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative
  • Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git
  • Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights
Job Responsibility
Job Responsibility
  • Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise
  • Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact
  • Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging
  • Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth
  • Work closely with Growth and Marketing on self-serve acquisition programs, content diagnostics, and AEO/SEO-friendly experiences that attract high-intent users
  • Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability
  • Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions
What we offer
What we offer
  • Equity in a fast-growing startup
  • Competitive benefits package tailored to your location
  • Flexible time off policy
  • Parental Leave
  • A fun-loving and (just a bit) nerdy team that loves to move fast!
  • Fulltime
Read More
Arrow Right

Marketing Assistant

As part of our growth in English-speaking markets, we are looking for a Marketin...
Location
Location
Salary
Salary:
Not provided
north-star.network Logo
North Star Network
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong organizational skills, attention to detail, and autonomy
  • Comfort with numbers and reporting tools
  • Proficiency with office tools (Google Sheets, Excel, Notion, etc.)
  • Professional level in English (written and spoken)
  • Ability to understand and work with affiliate marketing metrics
Job Responsibility
Job Responsibility
  • Collect, consolidate, and update monthly and quarterly performance data for English-speaking markets
  • Manage performance tracking dashboards and ensure consistency of shared data across markets
  • Access affiliate platforms and report key KPIs (Clicks, FTDs, RevShare, CPA, etc.)
  • Assist in setting up campaigns with our casino and sports betting partners (creatives, logos, wording, tracking)
  • Monitor ongoing campaigns in dedicated dashboards and ensure all affiliate materials are working correctly (links, landing pages, promo codes, bonus offers, etc.)
  • Contribute to post-campaign analysis and suggest optimization opportunities
  • Support the maintenance and updates of operator listings on our English-language network
  • Regularly update our market studies (English-speaking markets)
  • Track competitor activities in the iGaming comparison space: new projects, offers, formats, UX innovations
  • Monitor regulatory changes and ensure marketing materials comply with local iGaming regulations
What we offer
What we offer
  • Remote work environment
  • Hands-on experience within an international media group specialized in iGaming
  • Fast learning curve on acquisition, affiliate marketing, iGaming industry, and data topics
  • A supportive, ambitious, and growth-oriented environment
  • Diverse tasks, real autonomy, and direct business impact
  • Opportunity to work on a leading iGaming comparison platform
Read More
Arrow Right