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We are seeking a Behaviour Change Strategist to bridge the worlds of behavioural science, creative strategy, and communications planning. This role sits at the heart of our work, translating complex research and audience insights into compelling, evidence-based interventions that drive measurable behaviour change. You'll lead the strategic thinking behind integrated campaigns that address complex social and security challenges, particularly across Central and Eastern Europe.
Job Responsibility:
Briefing our research teams and supporting the analysis of data to identify contextual and audience insights
Designing programs with clear theories of change grounded in evidence-based assumptions
Developing campaign strategies
Turn quant and qual research, OSINT, and other forms of data into compelling narratives, message frameworks, and campaign propositions tailored to specific audiences and contexts
Develop creative briefs
Facilitate co-creation workshops and working sessions with clients, civil society partners and internally to ensure cultural relevance and contextual accuracy across Central and Eastern European audiences
Work closely with the Project Director, Creative Director, and production teams to ensure all outputs align with strategic objectives and creative intent
Support regular and clear client reporting
Embed safeguarding, ethical, and security considerations throughout creative development and implementation
Support the development of Theories of Change and measurable campaign KPIs, linking creative strategy to behavioural or attitudinal outcomes
Collaborate with MEL and research teams to monitor campaign performance, applying learning to refine creative strategies over time
Provide strategic and creative leadership in client and donor engagements, confidently presenting concepts, insights, and recommendations
Support ongoing business development efforts
Stay informed on best practice in strategic communications and behaviour change and bring innovation to our work
Represent Zinc at high-level meetings with clients and project partners
Requirements:
5+ years’ experience in creative strategy, communications planning, or campaign design
Blended background from advertising or creative agencies with experience of international development, social impact, government comms or public affairs
Demonstrated experience developing multi-channel, insight-driven campaigns in complex or sensitive environments
Strong understanding of influence operations, and audience behaviour in fragile or contested information spaces
Excellent writing and conceptual skills, with experience producing creative briefs, messaging frameworks, and strategic propositions
Demonstrated interest in international affairs and public policy, particularly in Eastern and Central Europe
A passion of technology, and a willingness to be AI-first in the way you work and the output you deliver
A strong systems thinker who can find credible and innovative ways to address seemingly intractable problem sets
Familiarity with design thinking and product and service design approaches
Strong collaboration skills, with experience working closely with insights, creative, digital, and production teams
Confidence operating in client-facing settings, including presenting strategic recommendations and creative concepts to senior stakeholders
A clear understanding of ethical storytelling, safeguarding, and risk-sensitive communications, particularly in politically or culturally sensitive contexts
Must have or be able to get UK security clearance
Nice to have:
Academic background or formal training in behavioural science, psychology, behavioural economics, or related field
Experience working in international development, social impact, government communications, or public affairs
Language skills relevant to Central and Eastern Europe
Track record of thought leadership (publications, speaking engagements, etc.)
Experience with participatory research methods and community engagement approaches