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Beauty & Wellbeing E-Commerce & Social Commerce Customer Business Development Manager

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Unilever

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Location:
Thailand , Bangkok

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

As consumer shopping behaviors rapidly evolve, the integration of online and in-store experiences is more critical than ever. The Key Account Manager is driving strategy to create a seamless customer journey, focusing on digital shelf management, collaborative growth, inventory synergy, and data-driven insights to ensure consistent brand presence across all touchpoints.

Job Responsibility:

  • Develop and implement the long-term & short-term strategy of BW eCommerce in line with company goals
  • Identify and evaluate new eCommerce business models, partnerships, and channel to maximize growth opportunities
  • Deliver revenue, profitability, and market share targets for the eCommerce channel
  • Lead annual budgeting and forecasting for eCommerce sales and trade investments
  • Optimize trade spend and promotional investments to maximise ROI
  • Build strategic partnerships with key eCommerce platforms (e.g. Shopee, TikTok Shop, Lazada) at senior management levels
  • Lead Joint Business Planning (JBP) negotiations with platforms to drive mutual growth
  • Ensure execution excellence in assortment, pricing, content, and promotions
  • Lead, inspire, and develop a high-performing team (Marketing, CSP, CMI, DMC)
  • Champion eCommerce within the organisation, driving digital transformation and omnichannel initiatives across functions (Demand Creation, Supply Chain, Finance..)
  • Oversee online merchandising, digital content, and shopper engagement strategies to maximize conversion rates
  • Land the Channel Strategy and Execution: oversee the full integration of Channel Trade Category Plans with Brand Marketing Plan with CBD team to ensure excellent execution
  • Oversee and ensure winning in social media strategy by partnering effectively with media agency and local media partners
  • Lead pilots and test-and-learn initiatives for emerging eCommerce opportunities (e.g. live commerce, social commerce)

Requirements:

  • Bachelor’s degree in Business, Marketing, or related field
  • MBA is an advantage
  • Minimum 5-8 years of experience in FMCG or Retail, with at least 3-5 years in eCommerce key account roles
  • Experience in Ecommerce platform is a plus
  • Proven track record of developing and executing eCommerce strategies delivering strong commercial results
  • Strong leadership, strategic thinking, and negotiation skills
  • Excellent understanding of eCommerce platforms, digital marketing, and shopper behaviour
  • Highly analytical, data-driven, and results-oriented

Nice to have:

  • MBA is an advantage
  • Experience in Ecommerce platform is a plus

Additional Information:

Job Posted:
March 22, 2026

Employment Type:
Fulltime
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