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The Channel Strategy and Shopper Marketing Manager for E‑Commerce & Social Commerce delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth programs across pure‑play e‑commerce and social commerce platforms. This role requires an in‑depth understanding of category‑channel portfolio opportunities and competitiveness within digital and social commerce ecosystems. The role develops and deploys strong shopper and trade marketing programs that activate the digital 4Ps tailored to each platform’s algorithms, shopper behaviors, and content dynamics, ensuring investment efficiency and strong ROI.
Job Responsibility
Develop and deploy the category growth strategy for Beauty across E‑Commerce and Social Commerce platforms
Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth
Define execution blueprints for the digital shelf and social commerce path‑to‑purchase
Champion the voice of the digital shopper and key platform partners
Collaborate with cross-functional teams to drive the e‑commerce & social commerce agenda
Lead retailer and platform partnerships to unlock category opportunities
Drive eNRM and work with cross functional partners to land dComm Destination Portfolio aligned with key demand spaces and formats, pack & price, and Bundling Opportunities
Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI
Requirements
At least 3 to 5 years of experience
E‑commerce category management
E‑commerce shopper & channel marketing
Social commerce marketing
Digital shelf management
Familiarity with analytics tools and platform dashboards
Digital marketing and D‑commerce knowledge
Industry background: Beauty & Personal Care, FMCG, Digital Retail, Social Commerce