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The Business Intelligence Solutions Director for Beauty & Wellbeing (B&W) is a dynamic strategic & operational role across all brands and markets, leading consumer & market data led business intelligence and advanced analytics with AI built-in across our Business Group. Driving integrated business & marketing strategy, execution, performance, growth & AI transformation, for both the business and function. Driving accelerated growth & competitiveness now & future, with strategic perspective and business acumen. This is a high impact high visibility role, with particular skill & leadership competencies, leading from the frontline through collaboration & influence cross functional in a matrixed organisation. It is also pivotal role in reshaping the future of marketing, research and innovation at scale for the Business Group, with savvy objectivity, business acumen & expert rigour.
Job Responsibility:
Deliver business impact analytics led programs with business outcome value at scale, while simplifying complexity, at record speed
Translate strategy into data driven execution performance steering and pre emption, locally and globally
Deliver with high frequency and urgency, both C-suite pithy level and granular at cross sections of internal and external data across markets and brands & competitive analyses, with data driven financial acumen
Drive development, application and adoption of AI led advanced analytics solutions with consumer and market data relevance for Beauty & Wellbeing sector, from enterprise strategy, portfolio of brands, innovations and markets, through to ‘store shelf’ end to end
Lead the embedding of consumer, market, segments and channels led share gain, expandability and premiumisation strategies & execution
including growth forecasts, competitive intelligence business solutions, pricing vision and implementation of relevant KPIs, tools and governance
Lead the assimilation, implication and communication of external macro economic drivers, foresight forecasts and scenario planning into business & marketing strategic choices and execution pivots market, both short and long term
Build competitive advantage simple data systems blended externally and internally for data analytics driven media spend leverage and execution, both with media landscapes insights, foresight, investment levels and ROIs at various layers
Work with senior leadership and project teams to commercialise the upstream brand, innovation, channel and market development
Act as the internal expert and impartial consultant with insight and business acumen to senior leadership, providing expert advice on strategic and business questions with high agility, simplicity and speed
Partner and lead across CMO, CFO, President, Strategy Leads, Category & Market CMI Leads, Brand VPs, and Country CMI Leads for seamless consumer and market analytics systems, outputs and one version clarity in decision-making cross forums
Develop a growing B&W capability in enterprise program management for Innovation and M&A cultivation in both organic and inorganic growth, with underlying consumer potential velocity
Define and lead reporting and analysis of strategically relevant performance metrics that deliver on both internal business and external consumer consistent choice winning in the marketplace
Build and embed dynamic DIYs in light-to-no touch self serve immediacy across complex and disparate data structures & sources, leveraging Agentics, AI & partnerships
Identify anticipatory and pre emptive issues and opportunities in activation to win in marketplace cross portfolio, tracking performance against defined JTBDs and strategic objectives
Build, simplify and implement business winning and investment decisions short and long term into scaling brand desirability & choice, winning in channels of sales and communication media cross touchpoints, assortments & platforms
Sustain an outside-in, future forward consistency within in-year performance and roadmap to transformance, making business savvy recommendations for corrective actions and growth unlocks based on data-driven insights
Oversee business forecasting, P&L management, and target delivery by brand, business unit, and market-making activity
Empower operations and senior leaderships at B&W enterprise level cross marketing, insights, finance, supply chain and CSP with a shift into real time always on one version insights & analytics to accelerate performance and anticipate demand, with supporting data driven literacy and simplification cross brand and market units
Champion & discern innovation in ways of working for analyses, including data democratization, segmentations, build and adoption of GenAI-powered quick build solutions off Unilever mainframes, at scale
Drive the transformation of marketing analytics into competitive edge Business Intelligence, introducing new methodologies and approaches as needed to data-driven decision-making
Lead the creation and adoption of data ecosystems and scale AI+EI model & agents precisions steered by discerning human judgement & expertise. Applied in self serve DIY information democratization, productivity improvements & effectiveness multipliers
Foster a culture of disciplined problem-solving, ruthless simplification & speed, prioritisation, and excellence in delivery
Develop direct and non-reporting teams applied skills, talent and communication, including strategic partners
Requirements:
Minimum 10 years’ experience in business insights, analytics, brand management, or related fields such as supply chain or finance, driving impact from frontline business end not backend analytics
Proven track record in analytics transformation, business performance management, and strategic consulting
Demonstrated ability to lead teams and manage cross-functional partnerships
Experience with AI and advanced analytics tools, and a strong interest in leveraging technology for transformation
Deep business acumen: ability to interpret data and knowledge into actionable plans, not just technical analytics
Experience in innovation planning, benefit segmentation, and market-making activities
Strategic & critical thinking commercial vision, problem solving and implementation
Track record results oriented marketing and business acumen impact led insights
Team leadership and people management in growth mindset, agility, AI integration, influence and trust building
An ambidextrous analytical and AI business leader, able to drive nimble execution with business result impact at scale
Par excellence in own and data integrity, impartiality, alignment, communication and impartiality in stakeholder management
Demonstrable ability to simplify the complex, drive impact & adoption from insight
Working knowledge to leading edge analytics solution development including LLMs, Agentics, ML, Gen AI and advanced analytics, with external orientation
Collaboration with autonomy in high intensity priorities and urgencies juggling between the immediate and future building
Expertise in statistical programming, data science, & Agentics quick builds with commercial acumen
What we offer:
competitive salary and pension scheme
annual bonus
subsidised gym membership
discounted staff shop
shares
flexible and hybrid working environment
variety of wellbeing support including hubs, programmes and development opportunities