This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Affiliate Management Lead is responsible for driving incremental growth through performance‑based affiliate partnerships across key dCommerce platforms. This role will develop, manage, and optimize the affiliate ecosystem to deliver traffic, conversion, and revenue growth in line with brand and commercial objectives. The role works closely with internal dCommerce, brand, media, and agency teams, as well as external affiliate networks and partners, to ensure effective recruitment, activation, and performance optimization of affiliates. The ideal candidate combines strong commercial acumen, analytical thinking, and relationship management skills, with a deep understanding of digital performance marketing. This position plays a critical role in scaling efficient, ROI‑driven growth by leveraging data, insights, and continuous testing to maximize affiliate contribution across the consumer journey.
Job Responsibility:
Develop and execute scalable affiliate strategies to drive GMV growth across creator tiers (top, mid‑tier, and long‑tail), with a strong focus on improving productivity and scale of mid‑tier creators
Optimize creator tiering, incentive programs, and commission structures to maximize ROI and accelerate long‑tail contribution, encouraging higher content output and performance
Plan and execute affiliate‑led campaigns, key commercial moments, and promotional mechanics aligned with brand and commercial calendars
Own end‑to‑end KPI tracking and performance analysis, including affiliate GMV, shoppable video volume, GMV per video, and ROI by creator tier
Identify growth and efficiency opportunities through data‑driven insights and lead optimization initiatives to improve affiliate productivity and content output per creator
Recruit, onboard, and retain high‑quality affiliates aligned with brand guidelines and overall affiliate strategy
Build and maintain partnerships with affiliates and MCNs/agencies
Act as the primary point of contact
provide onboarding, training, and ongoing communications to improve conversion and increase content output per affiliate
Define and enforce content guidelines to ensure high‑quality execution in line with brand standards, legal requirements, and platform policies
Review and approve affiliate content where required, and provide constructive feedback to improve consistency, compliance, and performance
Partner closely with the Social Manager, Brand Platform Manager, Online Brand Manager and wider brand teams to support marketing initiatives and campaign activities
Collaborate on content calendars, campaign plans, and integrated marketing activities
Monitor, analyze, and report on affiliate program performance on a regular basis
Manage affiliate platforms and tools, ensuring accurate tracking setup and reporting integrity
Deliver actionable insights and strategic recommendations to management and key stakeholders
Negotiate commission structures and partnership agreements with affiliates and MCNs
Coordinate commission validation and payment processing with Finance to ensure accuracy, compliance, and timely payouts
Optimize affiliate budget allocation in line with strategic priorities and performance targets.
Requirements:
Bachelor’s degree holder in Marketing, Business Administration, or a related field
Experienced in managing and scaling affiliate programs—preferably in beauty, cosmetics, or e‑commerce
Skilled in affiliate marketing platforms, particularly those used across Shopee, Lazada, Konvy, and TikTok
An excellent communicator with strong interpersonal and relationship‑building capabilities
Analytical and data‑driven, comfortable working with KPIs and performance dashboards
Proficiency in Microsoft Excel or Google Sheets for analysis and reporting
Organized, self‑motivated, and able to work both independently and collaboratively
Experienced in working with influencers and content creators.