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Beauty and Wellbeing Category Operations & Strategy Manager

Philippines, Metro Manila · Job Posted January 07, 2026
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Job Description

Customer Strategy and Planning delivers brand/category commercial targets by creating channel-fit trade deployment strategy and plans coming from national brand strategies and projects, including innovations, campaigns, and transitions. This role ensures that each channel has a clear execution blueprint across the 6Ps to bring our brand and category strategies to life instore. It is a highly collaborative role, at the heart of company operations, that brings together brand, Integrated Planning (Supply Chain), Customer Development (Sales), and Finance.

Job Responsibility

  • NPI: Land perfect launch for innovation plan under scope, which includes creating a strong sell-in story for retailers based on shopper/category/channel insights, planning out a strong in-store activation and support plan to drive trial and conversion, and monitoring the sales performance and impact to business of the innovation
  • Transition: managing and leading the transition strategy and operational plan with cross-functional team to minimize trade impact
  • Develop and deploy category commercial plans and define right investment model to deliver competitive and profitable business results
  • Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever for brands in-scope
  • Key targets: business growth, investment efficiency, in-store execution

Requirements

  • Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative
  • Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
  • Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
  • Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
  • Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
  • Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
  • Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives
  • Category management
  • Shopper channel marketing
  • Trade Marketing
  • Digital/eCommerce/dCommerce marketing is a plus
  • Familiar with data analytics tools and dashboards
  • Industry background: beauty and personal care, FMCG, retail

Nice to have

Digital/eCommerce/dCommerce marketing

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