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Customer Strategy and Planning delivers brand/category commercial targets by creating channel-fit trade deployment strategy and plans coming from national brand strategies and projects, including innovations, campaigns, and transitions. This role ensures that each channel has a clear execution blueprint across the 6Ps to bring our brand and category strategies to life instore. It is a highly collaborative role, at the heart of company operations, that brings together brand, Integrated Planning (Supply Chain), Customer Development (Sales), and Finance.
Job Responsibility:
NPI: Land perfect launch for innovation plan under scope, which includes creating a strong sell-in story for retailers based on shopper/category/channel insights, planning out a strong in-store activation and support plan to drive trial and conversion, and monitoring the sales performance and impact to business of the innovation
Transition: managing and leading the transition strategy and operational plan with cross-functional team to minimize trade impact
Develop and deploy category commercial plans and define right investment model to deliver competitive and profitable business results
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever for brands in-scope
Key targets: business growth, investment efficiency, in-store execution
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives
Category management
Shopper channel marketing
Trade Marketing
Digital/eCommerce/dCommerce marketing is a plus
Familiar with data analytics tools and dashboards
Industry background: beauty and personal care, FMCG, retail