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Abacum Inc Logo Abacum Inc · Sales

Bdr Team Lead

Canada, Toronto 160000.00 - 200000.00 USD / Year · Job Posted February 21, 2026
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Job Description

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

Job Responsibility

  • Build & Scale the Outbound Engine: Own outbound pipeline generation across ICPs, segments, and regions
  • Design and continuously refine outbound plays, sequences, and account strategies
  • Partner with Marketing and Sales to align outbound with ICP, messaging, and revenue priorities
  • Lead & Develop the BDR Team: Coach, mentor, and performance-manage a team of 6 BDRs
  • Build a culture of excellence, accountability, experimentation, and learning
  • Hire, onboard, and ramp future BDRs as the team scales
  • Modernize with AI & Automation: Leverage AI-powered tools for research, personalization, sequencing, scoring, and prioritization
  • Introduce automation to eliminate low-value manual work and increase rep productivity
  • Continuously test new tools, workflows, and signals to improve conversion and efficiency
  • Operational Rigor & Metrics: Define clear goals, KPIs, and forecasting for outbound pipeline
  • Track performance across activity, conversion, quality, and downstream impact
  • Build dashboards and operating cadences that drive clarity and accountability with a extreme focus on these performance metrics: Call volume & activity benchmarks
  • Meetings Scheduled/Completed
  • Qualified Leads Accepted (SQLs)
  • Pipeline: Sales Qualified Opportunities (#SQOs) and pipeline value ($)
  • Conversion Rates (Call-to-Meeting, Email-to-Meeting)
  • Cross-Functional Leadership: Partner closely with Sales, RevOps, and Marketing on targeting, handoffs, and feedback loops
  • Provide frontline insights to improve messaging, positioning, and product narratives
  • Act as the voice of outbound in GTM planning and execution

Requirements

  • 5–10 years leading outbound SDR/BDR teams in B2B SaaS
  • Experience selling into the office of the CFO/finance, FP&A, or adjacent B2B personas
  • Proven experience building or rebuilding outbound motions from the ground up
  • Track record of hitting (and scaling) pipeline targets
  • Demonstrated understanding of outbound fundamentals (segmentation, sequencing, personalization, qualification)
  • Strong coaching and people leadership skills: Ability to motivate a team, provide constructive feedback, and drive performance in a high-pressure environment
  • Have operated in fast-moving, high-growth environments
  • Hands-on experience with AI-powered sales tools and automation: Salesforce, SalesLoft, Unify, Orum, Apollo, Clay
  • Curious, experimental, and data-driven
  • Experience scaling teams across regions

What we offer

  • Competitive compensation including equity package
  • Competitive vacation policy
  • Access to Meditopia
  • Hybrid working model and flexible working hours
  • Personal development including language courses
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