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Base Retention Specialist

United Kingdom, London · Job Posted June 09, 2026
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Job Description

The Retention Specialist leads VOXI retention strategies to reduce churn and enhance customer loyalty. This role focuses on developing innovative retention concepts, leveraging analytics, and ensuring operational excellence in campaign execution to support Vodafone’s customer-first vision and sustainable growth.

Job Responsibility

  • Lead VOXI retention strategy and define initiatives and KPIs to minimise churn
  • Develop roadmap for churn reduction and retention improvement initiatives
  • Collaborate with Digital and Channel teams to implement retention strategies and track performance
  • Identify and drive opportunities for retention improvement, acting as GTM lead for execution
  • Conduct regular PIRs to assess retention impact and iterate strategies
  • Partner with Big Data teams to utilise analytics for optimum retention outcomes
  • Optimise and operationalise retention campaigns for maximum performance
  • Ensure alignment with overall CVM objectives and brand standards
  • Monitor market trends and competitor retention strategies for continuous improvement
  • Deliver insights and recommendations to senior stakeholders for strategic decision-making.

Requirements

  • Demonstrated experience in retention strategy and churn management within telecom or similar industries
  • Strong analytical and data interpretation skills
  • Knowledge of customer lifecycle management and behavioural segmentation
  • Experience working with digital channels and campaign optimisation
  • Ability to manage complex projects and influence cross-functional teams
  • Excellent communication and stakeholder engagement skills
  • Familiarity with performance tracking and reporting tools.

What we offer

  • Excellent basic salary plus bonus and Vodafone benefits
  • Up to 28 days off plus bank holidays
  • Paid time for charity work
  • Discounts
  • Vouchers
  • Pension plan
  • Learning tools
  • Parental leave policies.

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