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We are looking for a Base Manager, Early Life and Moves to join our growing team! In this role, you will be responsible for developing and executing strategies to reduce customer churn within the first 90 days of the customer lifecycle, with additional ownership of base management strategy for customers experiencing a move. You will be the strategic owner of early life and movers' base management outcomes, defining what actions are taken, for which customers, and to what measurable impact. Success is driven through influence, partnership, and data-backed decision-making across CRM, CX, and operational teams.
Job Responsibility:
Own base management strategies to reduce churn during the first 90 days post-activation
Identify early life churn drivers related to onboarding, service experience, engagement, billing, and perceived value
Develop targeted retention strategies based on customer tenure, behavior, and risk signals
Partner with Product, Network, Care, CX, and Operations teams to address root causes impacting early life churn
Define onboarding-focused base management strategies that accelerate time-to-value and reinforce customer value
Establish customer segments, decision logic, and intervention timing for early life retention efforts
Partner with the CRM organization to translate strategy into lifecycle campaigns and programs
Support testing, optimization, and continuous improvement of onboarding initiatives
Own the base management components of the mover's program, with accountability for retention and reconnection performance
Develop proactive strategies to identify movers early and reduce disconnect-driven churn
Define save strategies, offers, and service options for movers in partnership with CRM and Care
Monitor movers' performance metrics and optimize approaches based on customer insights
Serve as the primary base management partner to the Movers CX Manager, who owns the end-to-end movers CX journey
Ensure base management strategies (campaigns, offers, care strategy) support and reinforce the intended CX design
Align on priorities, testing roadmaps, and success metrics while maintaining clear ownership boundaries
Share performance insights to inform CX journey enhancements
Act as a key strategic partner to the CRM organization, which owns campaign execution and channel delivery
Provide clear segmentation, targeting criteria, timing, and success metrics for CRM programs
Partner with Care teams to shape retention motions, save strategies, and operational inputs
Collaborate cross-functionally to ensure alignment across Base Management, CRM, CX, Care, Product, Analytics, and Technology teams
Own performance tracking for early life (0–90 day) churn and movers' retention KPIs
Use customer data and insights to identify trends, risks, and optimization opportunities
Support test-and-learn approaches to improve base management effectiveness
Communicate performance results, insights, and recommendations to leadership
Requirements:
5–8+ years of experience in base management, retention, lifecycle strategy, or customer analytics
Experience in subscription-based businesses (internet, telecom, wireless, or data services preferred)
Demonstrated success reducing early life customer churn
Strong cross-functional collaboration skills, including partnership with CRM and CX teams
Analytical mindset with the ability to translate data into actionable strategies
Nice to have:
Experience in internet or broadband services
Familiarity with movers programs or lifecycle disruption events
What we offer:
Competitive medical, dental, vision, and life insurance