Base Growth Strategy Senior Specialist - Prepaid

• Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad
• Lead the Prepaid Top up, Churn, PretoPost journeys aiming to achieve monthly prepaid top up revenue, prepaid activity, churn and PretoPost target
• Defines target group (who) and customer journey in MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as decision architects and test leads to make sure relevant developments are made
• Designing personalized and data-driven journeys in Pega (MCMM), to reduce customer disconnection with better customer engagement, boost customer activity and maximize lifetime revenue
• Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizantal approach
• Lead the Big Data & AI applications in prepaid business, maximizing the adoption of AI in churn activities, for offer, channel, activity and script selection
• Uncovering potential growth areas and conducting A/B tests to optimize core activities
• Ensuring seamless operationalization and making advancements to thrive in customer experience through simplification
• Design and lead best effective channel journey strategy while aiming to maximize revenues by increasing and sustaining customer lifetime value, increase digital channel mix
• Trying new technologies and services, explores digital opportunities to boost digital sales and engagement
• Improve, monitor and maintain journey strategy aiming to maximise customer lifetime value with AI driven data approach
• Effective stakeholder management of key business relationships
• Work in harmony with agile practices & get ready to own different responsibility within Squad

• BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
• Min 2-3 years of experience in Telecommunication/E-commerce/Technology sector at marketing and/or commercial roles
• Strong commercial mindset, ability to define marketing and sales opportunities
• Highly proactive, have a strong can-do attitude
• Ambitious & competitive professional with high personal drive & leadership attitudes
• Strong analytical skills, results-driven and delivery-focused
• Flexible on taking responsibility of other roles (commercial, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality
• Strong written, verbal communication skills & interpersonal skills both in English and Turkish
• Resilient while working in competitive & rapidly changing environments
• Comfortable in problem solving & decision making
• Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders

Pega knowhow is a plus

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services