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B2C Sales Lead (Admissions Manager)

United Kingdom 40000.00 - 55000.00 GBP / Year · Job Posted April 23, 2026
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Job Description

As B2C Sales Lead, you will be responsible for driving revenue growth and leading the sales function in the UK, reporting directly to the Managing Director. You will take ownership of the full sales funnel, from pipeline strategy through to team performance and conversion. This is a hands-on leadership role, with a clear mandate to scale the function over the next 12–24 months. We are looking for a commercially driven, ambitious individual with a strong bias for action. You will set the pace, raise performance standards, and ensure the team consistently delivers against targets.

Job Responsibility

  • Take full accountability for achieving and exceeding quarterly and annual revenue targets
  • Own the sales plan, pipeline performance, and conversion outcomes
  • Recruit, train, and manage a high-performing sales team
  • Set clear expectations, monitor performance, and build a culture of accountability and continuous improvement
  • Work closely with Marketing to ensure high-quality lead flow and maximise conversion across the funnel
  • Use CRM data and reporting to identify and address inefficiencies
  • Implement clear sales processes, improve response times, and ensure consistent follow-up and closing discipline across the team
  • Use insights from customer interactions to inform product development and pricing, ensuring we remain highly competitive in a premium market

Requirements

  • 2+ years of sales experience
  • Strong commercial mindset and accountability for results
  • Ability to work hands-on while managing others
  • Analytical approach, comfortable using CRM systems and sales data
  • Strong collaboration skills and willingness to challenge constructively
  • Familiarity with UK higher education and admissions processes

Nice to have

  • Experience in education, tutoring, EdTech, or similar service-based sectors
  • Experience scaling or managing a sales team
  • Strong coaching and stakeholder management skills
  • Experience in high-ticket or consultative sales
  • Degree from Oxford or Cambridge (advantageous, not required)

What we offer

  • Uncapped performance bonus (realistic £20,000–£40,000)
  • Additional team incentives and events
  • Clear path to senior leadership
  • Potential to grow into a broader Head of Sales or Commercial role
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