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As B2C Sales Lead, you will be responsible for driving revenue growth and leading the sales function in the UK, reporting directly to the Managing Director. You will take ownership of the full sales funnel, from pipeline strategy through to team performance and conversion. This is a hands-on leadership role, with a clear mandate to scale the function over the next 12–24 months. We are looking for a commercially driven, ambitious individual with a strong bias for action. You will set the pace, raise performance standards, and ensure the team consistently delivers against targets.
Job Responsibility:
Take full accountability for achieving and exceeding quarterly and annual revenue targets
Own the sales plan, pipeline performance, and conversion outcomes
Recruit, train, and manage a high-performing sales team
Set clear expectations, monitor performance, and build a culture of accountability and continuous improvement
Work closely with Marketing to ensure high-quality lead flow and maximise conversion across the funnel
Use CRM data and reporting to identify and address inefficiencies
Implement clear sales processes, improve response times, and ensure consistent follow-up and closing discipline across the team
Use insights from customer interactions to inform product development and pricing, ensuring we remain highly competitive in a premium market
Requirements:
2+ years of sales experience
Strong commercial mindset and accountability for results
Ability to work hands-on while managing others
Analytical approach, comfortable using CRM systems and sales data
Strong collaboration skills and willingness to challenge constructively
Familiarity with UK higher education and admissions processes
Nice to have:
Experience in education, tutoring, EdTech, or similar service-based sectors
Experience scaling or managing a sales team
Strong coaching and stakeholder management skills
Experience in high-ticket or consultative sales
Degree from Oxford or Cambridge (advantageous, not required)