CrawlJobs Logo
Recruitics Logo Recruitics · -

B2B Product Marketing Manager

· Job Posted January 20, 2026
Apply Position
Job Link Share

Job Description

As a Product Marketing Manager embedded in our marketing team, this role is dedicated to creating compelling product narratives, messaging, and communications. The primary focus is on how our products are spoken about publicly-across campaigns, collateral, and communication channels-to ensure clear, differentiated, and engaging language that connects with our audiences.

Job Responsibility

  • Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns
  • Develop product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product, sales, engineering, etc.) and external customers
  • Collaborate with brand, content, and design teams to ensure consistency of product language across all outbound communications-website, ads, emails, social, brochures, and more
  • Craft storytelling concepts and product narratives that drive awareness and spark interest, adapting language for different customer segments and channels
  • Review and edit all product-related content for clarity, tone, and fidelity to positioning
  • Partner with product managers to gain a deep understanding of the product but remain accountable for how the product is presented in marketing channels, not usage analytics or reporting
  • Gather competitive intelligence and market trends to inform and differentiate product messaging, interview customers and bring insights to product, sales, and marketing
  • Educate marketing and sales teams on key product messages and enablement materials

Requirements

  • 5+ years' experience in product marketing, content development, or brand messaging
  • Exceptional written and verbal communication skills
  • ability to simplify complex topics
  • Experience building and maintaining messaging guides and positioning statements
  • Highly collaborative, with a proven record supporting brand, creative, and campaign teams
  • Strong analytical mindset to inform messaging (but not required to report on product usage)
  • Familiarity with competitive analysis and value proposition development
Recruitics - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

B2B Product Marketing Manager

8 matching positions

New

Product Marketing Manager (B2B Data Tech)

We're partnering with an innovative data insights and developer solutions busine...
Location
Location
United Kingdom , London
Salary
Salary:
72000.00 - 78000.00 GBP / Year
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Significant B2B product marketing experience (5-8 years), ideally within data, analytics, SaaS or developer-focused technology
  • Strong knowledge of data insights products and emerging technology markets
  • Excellent content creation, storytelling and communication skills
  • Experience with CRM and marketing platforms (e.g. Salesforce)
  • A hands-on, entrepreneurial mindset with experience launching products in fast-moving, ambiguous environments
  • Strong stakeholder management skills and the ability to influence across technical and commercial teams.
Job Responsibility
Job Responsibility
  • Develop and execute product marketing and go-to-market strategies
  • Create compelling messaging, positioning and content across digital channels
  • Drive demand generation through campaigns, landing pages, thought leadership and social media
  • Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials
  • Identify speaking opportunities, events and partnerships to increase market visibility
  • Monitor market trends and competitor activity to inform strategy
  • Measure campaign performance and optimise for lead generation and commercial impact.
  • Fulltime
Read More
Arrow Right

Product Marketing Manager - Product-Led Growth

Are you a strategic product marketer with a passion for driving growth through p...
Location
Location
United States; United Kingdom , Westminster; London
Salary
Salary:
105700.00 - 142700.00 USD / Year
trimble.com Logo
Trimble Inc.
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of product marketing experience for B2B SaaS or PLG-driven products
  • Proven success in building and executing data-informed, multi-channel GTM strategies
  • Strong cross-functional leadership and collaboration skills
  • Experience applying Jobs-to-be-Done or Outcome-Driven Innovation frameworks
  • Excellent storytelling, writing, and presentation skills
  • Deep experience in customer research and persona development
  • Skilled in agile project management and self-directed execution
  • Proficiency with tools such as Google Workspace and Miro
  • A detail-oriented, problem-solving mindset and people-first attitude
Job Responsibility
Job Responsibility
  • Own positioning and messaging for cross-platform experiences—validating with users and driving internal alignment
  • Lead GTM execution for product and feature launches, creating scalable launch playbooks and campaigns
  • Champion the customer voice, leveraging market insights, feedback, and data to refine value propositions and identify growth opportunities
  • Optimize user journeys in coordination with Growth and Analytics teams (Amplitude, MCE) to enhance conversion and retention
  • Build sales enablement tools (playbooks, one-pagers, decks, battle cards, competitive analysis) that empower go-to-market teams
  • Influence pricing and segmentation strategies to maximize adoption and market penetration
  • Analyze launch performance to develop insights and recommendations that refine ongoing GTM tactics
  • Develop business cases for new products and features, articulating investment needs, returns, and execution paths
  • Manage win/loss analysis to continuously improve product-market fit and positioning
  • Educate and enable cross-functional teams on personas, market dynamics, and competitive landscape
What we offer
What we offer
  • Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans
  • Tax savings plans for health, dependent care and commuter expenses
  • Paid Parental Leave
  • Employee Stock Purchase Plan
  • Fulltime
Read More
Arrow Right

B2B Product Marketing - Productions Growth

ElevenProductions is the premium audio services arm of ElevenLabs - a team of 50...
Location
Location
Denmark; Ireland; Italy; Sweden; United Kingdom; United States; Poland , Remote; Copenhagen; Dublin; Madrid; Sofia; Stockholm; London; New York; San Francisco; Warsaw
Salary
Salary:
Not provided
elevenlabs.io Logo
ElevenLabs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Have experience marketing managed services, professional services, or complex B2B products to enterprise buyers in media, entertainment, gaming, publishing, or adjacent industries
  • Can translate deeply technical workflows - dubbing pipelines, voice cloning, audio engineering - into clear value propositions that resonate with non-technical decision makers
  • Have launched products or services and created collateral for enterprise audiences, including sales decks, case studies, battle cards, one-pagers, and landing pages
  • Are comfortable owning demand generation alongside product marketing - building target account lists, developing outbound sequences, identifying relevant events, and collaborating with performance marketing on paid campaigns
  • Take initiative and work autonomously from day one, prioritizing learning and contribution while leaving ego aside
  • Bonus: Experience positioning a services or solutions business alongside a technology platform, or marketing to buyers in localization, dubbing, audiobook production, or creative services industries
Job Responsibility
Job Responsibility
  • Own growth for ElevenProductions end-to-end
  • Position and package our service lines for enterprise buyers
  • Launch new capabilities as Productions expands into additional languages and formats
  • Produce the collateral that enables our sales team to close, and drive the pipeline that fills it
  • Develop event strategy
  • Work with our performance marketing team on targeted campaigns
  • Build outbound sequences
  • Identify the accounts and verticals where Productions can win
What we offer
What we offer
  • Innovative culture
  • Growth paths
  • Learning & development annual discretionary stipend
  • Social travel annual discretionary stipend
  • Annual company offsite
  • Co-working monthly stipend
  • Fulltime
Read More
Arrow Right

Digital Marketing Manager (B2B)

You will own the strategy, execution, and growth of Rubick's digital marketing e...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
rubick.ai Logo
Rubick AI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of Digital Marketing experience, preferably in a B2B environment
  • Strong expertise in Performance Marketing and Growth Marketing
  • Hands-on experience with Google Ads, Meta Ads, SEO, SEM, Google Analytics, CRM, and Marketing Automation tools
  • Proven track record of scaling customer acquisition and improving marketing ROI
  • Strong analytical, communication, and stakeholder management skills
  • Experience in eCommerce, Retail, Consumer Brands, or SaaS is preferred
  • Experience leveraging AI, automation, and data-driven marketing technologies is a strong advantage
Job Responsibility
Job Responsibility
  • Own and drive digital marketing strategy across paid, owned, and earned channels
  • Drive key growth metrics including lead generation, customer acquisition, conversion rates, retention, and marketing ROI
  • Collaborate with Product, Sales, Design, and Content teams to execute growth initiatives
  • Manage marketing budgets and ensure optimal channel performance
  • Build a culture of experimentation, customer obsession, and data-driven decision making
  • Leverage AI tools across campaign management, content generation, audience targeting, personalization, and performance optimization
  • Build AI-first marketing workflows that improve efficiency, scalability, and campaign effectiveness
  • Utilize marketing automation and CRM platforms to create intelligent customer journeys and lifecycle campaigns
  • Develop dashboards, reporting systems, and data visibility frameworks to enable faster decision-making
  • Drive performance marketing across Google, Meta, LinkedIn, YouTube, SEO, SEM, email, and social channels using data and AI-driven insights
What we offer
What we offer
  • Recharge with 24 Annual Paid Leaves
  • Comprehensive Health Coverage — insurance worth ₹5,00,000 for you and your family’s peace of mind
  • Up to 6 Months of Maternity Leave
  • 5 days paternity leave
  • Delicious Office Lunch
  • Performance-Based Incentives
  • Fulltime
Read More
Arrow Right
New

Product Marketing Manager, Dental (3D Printing)

We're looking for a Product Marketing Manager to own marketing for our Dental bu...
Location
Location
United States , Somerville
Salary
Salary:
85000.00 - 135000.00 USD / Year
formlabs.com Logo
Formlabs GmbH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company
  • A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track
  • Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning
  • Experience across digital and traditional marketing channels
  • A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation
  • A creative mindset and a passion for designing campaigns that win customers
  • A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges
  • Strong business judgment and initiative, comfortable solving strategic problems in real time
  • Curious about technology, and interested in 3D printing
Job Responsibility
Job Responsibility
  • Lead go-to-market and product launches for new dental hardware, software, and materials
  • Build positioning and messaging that connects market and technology trends to dental personas and use cases
  • Partner with leadership to shape and execute the dental marketing strategy
  • Plan and run marketing campaigns across email, social media, and other digital and traditional channels
  • Own the content and strategy of the Formlabs Dental website
  • Develop high-impact content including case studies, workflow videos, website copy, and customer stories
  • Track competitors and adjust positioning as the market shifts
  • Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns
  • Promote and demo Formlabs products at conferences, trade shows, and events
  • Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional content, creative, events, sales, and product teams
What we offer
What we offer
  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan, take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • Fulltime
Read More
Arrow Right
New

Product Marketing Manager

You will be responsible for leading a team of Product Marketing Specialists to d...
Location
Location
Bulgaria , Sofia; Varna
Salary
Salary:
Not provided
mypos.com Logo
myPOS
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of experience in product marketing, strategy, or content marketing
  • Proven leadership experience, with a track record of managing and mentoring a team
  • Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into marketing strategies
  • Excellent communication skills, both written and verbal, with experience creating compelling content and presentations
  • Strategic mindset, capable of aligning marketing efforts with broader business objectives
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms to drive data-informed decision-making
  • Fluent in English
Job Responsibility
Job Responsibility
  • Develop and Execute Product Marketing Strategy
  • Build compelling marketing strategies that drive both product and brand awareness, customer engagement and deliver tangible results
  • Own the end-to-end product marketing lifecycle, responsible for product KPIs and actioning data-driven campaigns focused on acquisition, engagement and retention
  • Proactively identify and capitalize on market opportunities to drive revenue growth
  • Align messaging across multiple business units to ensure consistency and effectiveness
  • Create High-Impact Sales & Marketing Materials
  • Craft compelling creative strategies and marketing assets to execute through marketing channels
  • Create clear, engaging narratives that differentiates us in the market
  • Define and optimise product positioning to highlight unique value propositions
  • Develop presentations and materials aimed at engaging and informing partners, executives, and sales teams
What we offer
What we offer
  • Annual salary reviews, promotions and performance bonuses
  • myPOS Academy for upskilling and training
  • Unlimited access to courses on LinkedIn Learning
  • Annual individual training and development budget
  • Refer a friend bonus
  • Teambuilding, social activities and networks on a multi-national level
  • Excellent compensation package
  • 25 days annual paid leave (+1 day per year up to 30)
  • Full Luxury package health insurance including dental care and optical glasses
  • Meal vouchers of 102.26 EUR per month
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

We are looking for a Product Marketing Manager to join our Product + Portfolio M...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
fivetran.com Logo
Fivetran
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-8+ years of experience in product marketing or a related GTM function, ideally at a B2B data or enterprise SaaS company
  • Demonstrated range across product launches, adoption and growth motions, messaging, campaigns, and strategic narrative work, with a track record of moving between workstreams without losing quality
  • Strong understanding of Enterprise and Commercial segments, plus working knowledge of channels like ABM, SEO/SEM, and demand generation
  • Ability to develop compelling outcome-based narratives that connect technical capabilities to business value for both technical and executive audiences
  • Comfort working with Product to translate roadmap into customer-facing value, and with Sales to ensure messaging is adopted and iterated on in the field
  • Exceptional written and verbal communication skills, with the ability to adapt messaging for different personas, segments, and channels
  • Strong project management skills and the ability to juggle multiple priorities in a fast-moving environment
  • A data-driven mindset, comfortable using win/loss data, pipeline metrics, customer research, and content performance to inform decisions
  • Familiarity leveraging AI tools to accelerate research, drafting, and analysis, with a strong sense for when to use them and when human judgment is required
  • Familiarity with the modern data ecosystem, including data integration, cloud data warehouses, data lakes, and emerging AI and analytics use cases
Job Responsibility
Job Responsibility
  • Lead and contribute to product launches across the Fivetran portfolio, owning messaging, positioning, launch assets, and cross-functional coordination from kickoff through post-launch. Go beyond launch to drive adoption and growth, partnering with Product, Sales, and Marketing to ensure new and existing capabilities get used, expanded, and renewed. Translate technical capabilities into clear customer value
  • Develop and refine messaging across products, use cases, and segments, with a particular focus on enterprise messaging as a company-wide priority. Ensure our story is consistent across web, sales, campaigns, and analyst-facing materials, and validate messaging with customers, sales, and the field
  • Step into high-priority strategic projects as they emerge, including narrative development and coverage across the team as priorities shift. Operate as a true generalist, ramping quickly into unfamiliar areas and bringing structure to ambiguous problems
  • Partner with Demand Generation, ABM, and Digital teams to bring messaging to life across channels. Ensure regional relevance and channel fit across both EMEA and global programs
  • Work closely with sales leaders and sellers globally to ensure messaging is adopted in the field, gather feedback from real customer conversations, and partner with enablement to deliver assets sellers actually use. Ground positioning in what's happening in the field through ongoing research
  • Serve as connective tissue between Product, Sales, Marketing, and Enablement. Align stakeholders on priorities, messaging, and timelines across multiple workstreams at once
What we offer
What we offer
  • 100% employer-paid medical insurance
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents
  • Fulltime
Read More
Arrow Right

GTM Product Marketing Manager

My client is a Financial software business and are growing fast! Targeting Publi...
Location
Location
United Kingdom , Manchester
Salary
Salary:
60000.00 - 70000.00 GBP / Year
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure a bonus)
  • Proven experience developing messaging and positioning strategies end-to-end
  • Strong sales enablement experience, creating assets that drive commercial impact
  • Experience working in a sales-led, enterprise B2B environment with longer sales cycles
  • Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
  • Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
  • Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment
Job Responsibility
Job Responsibility
  • Develop and maintain messaging and positioning across ICPs, verticals and use cases
  • Translate complex treasury and payments capabilities into clear, compelling value propositions
  • Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
  • Support sales teams with training on positioning, messaging and go-to-market plays
  • Own competitive intelligence and market positioning frameworks
  • Lead go-to-market execution and product launch activity in partnership with wider marketing teams
  • Monitor market trends, customer needs and competitive movements to inform commercial strategy
What we offer
What we offer
  • Bonus
  • Fulltime
Read More
Arrow Right