CrawlJobs Logo

B2B Performance Marketing Manager

myamazonguy.com Logo

My Amazon Guy

Location Icon

Location:

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies. The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.

Job Responsibility:

  • Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
  • Own full-funnel strategy: awareness, consideration, conversion, and retargeting
  • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
  • Leverage attribution models and performance data to guide decisions and forecasting
  • Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
  • Continuously test and optimize creatives, audiences, offers, and landing pages
  • Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
  • Develop and validate hypotheses through structured A/B testing
  • Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
  • Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
  • Guide creative testing frameworks and scaling strategies
  • Manage and mentor media buyers and performance marketers
  • Support recruitment, onboarding, training, and skill development
  • Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
  • Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
  • Stay ahead of B2B performance marketing trends, platform updates, and best practices
  • Maintain active certifications on Google Ads and Meta platforms
  • Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Requirements:

  • 3+ years in performance marketing with a strong B2B lead generation focus
  • Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
  • Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
  • Strong understanding of CRO, landing page optimization, and A/B testing
  • Experience working with CRM systems and marketing attribution
  • Proven leadership experience managing and developing teams
  • Data-driven mindset with strong analytical and optimization skills
  • Excellent communication, organization, and stakeholder management skills
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed

Nice to have:

TikTok experience is a plus

What we offer:
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Opportunities for professional development and career advancement

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for B2B Performance Marketing Manager

Performance Marketing Manager

We’re looking for a Performance Marketing Manager with deep expertise across pai...
Location
Location
United States , San Francisco
Salary
Salary:
123900.00 - 148028.00 USD / Year
intercom.com Logo
Intercom
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of hands-on experience running paid social, display, and video campaigns, ideally in high-growth environments
  • Deep expertise with paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns
  • An understanding of integrated, full funnel campaign development and how creative, content, and targeting work together
  • Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.)
  • A balance of strategic thinking and tactical execution
  • Analytical and curious by nature
  • Clear and confident communicator
Job Responsibility
Job Responsibility
  • Lead and scale Intercom’s performance marketing programs across paid social channels (LinkedIn, Facebook, and beyond), display and video to acquire new Fin and Intercom customers
  • Develop paid marketing strategies that ladder up to broader integrated campaign objectives
  • Partner with creative, brand, and integrated teams to contribute to development of high-performing assets
  • Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives
  • Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities
  • Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages
  • Identify and act on new growth opportunities across the funnel
What we offer
What we offer
  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family
  • Fulltime
Read More
Arrow Right

B2B Digital Marketing Manager

We are seeking a contact senior, data focused B2B Digital Marketing Manager. You...
Location
Location
United States , Boston
Salary
Salary:
55.00 - 60.00 USD / Hour
bhsg.com Logo
Beacon Hill
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in digital marketing within a B2B tech or agency environment, with proven experience managing cross-channel campaigns
  • Strong experience managing external agency relationships
  • Excellent communication and presentation skills, comfortable reporting results to Sr. Leadership
  • Highly analytical with an ability to turn performance insights into actionable marketing strategies and optimizations
  • Proficiency in Google Marketing Platform, LinkedIn Campaign Manager, Microsoft Advertising, and Meta Business Manager
  • Strong working knowledge of GA4, Salesforce, ABM marketing tools- (6Sense is a major bonus.)
  • Ability to work autonomously and managing multiple initiatives in a fast-paced environment.
  • Must have Campaign Ad Planning experience to be considered
Job Responsibility
Job Responsibility
  • Manage digital ad campaign planning, execution, optimization, and performance analysis across all paid channels
  • Partner with our digital agency, guiding strategy and overseeing creative development to deliver impact and ROI
  • Design and execute targeted and personalized campaigns optimizing digital spending and ROI
  • Manage the budget insuring efficiency across Google, Microsoft, LinkedIn, Meta, and display networks
  • Lead digital reporting and insights, with excellent ability to communicate performance, insights, & opportunities
  • Oversee and evolve Our AISO (AI Search Optimization) initiatives and enhance organic AI-chat visibility and overall digital performance
  • Partner closely with Content, Marketing, Brand and Product teams to ensure messaging, product launches, and creative assets are timely, consistent, and optimized for digital channels
  • Provide strategic input on creative concepts, audience segmentation, and full-funnel campaign design
  • Stay up to date with emerging trends in AI-driven optimization, ad tech, and media best practices-translating innovations into actionable test-and-learn opportunities
  • Continuously monitor and refine performance across awareness, engagement, conversion, and revenue attribution metrics
  • Fulltime
Read More
Arrow Right

Performance Marketing Manager

The Performance Marketing Manager supports the delivery of Prezzee’s global acqu...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
prezzee.com.au Logo
Prezzee
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–7+ years in performance or digital marketing
  • Proven track record of driving acquisition and revenue growth across both B2B and B2C markets
  • Hands-on experience planning, executing, and optimising multi-channel campaigns (PPC, social, display, email, programmatic, affiliates, SEO)
  • Strong analytical capability, using tools such as Google Analytics, Looker, and other reporting platforms
  • Experience managing budgets, agency relationships, and cross-functional stakeholders
  • Experienced in SEO execution and optimisation with CMS experience
  • Skilled in campaign strategy, planning, creative briefs, presentations, and post-campaign performance analysis
  • Understanding of customer acquisition funnels, conversion rate optimisation, and lead generation strategies across digital channels
  • Experience scaling campaigns across multiple regions or markets
Job Responsibility
Job Responsibility
  • Execute multi-channel performance marketing campaigns across paid search, paid social, SEO, programmatic, display, and video to drive acquisition and engagement
  • Monitor and optimise daily campaign performance to budget and efficiency targets
  • Work closely with our media and SEO agency partners – briefing, reviewing performance, approving creative, and ensuring timely delivery
  • Support SEO implementation (metadata, on-page optimisation, content publishing) and contribute to CRO testing and landing page optimisation
  • Produce performance reporting, analyse results, and provide actionable insights
  • Collaborate with global and regional cross-functional teams (Brand, Content, Product, Sales) and senior stakeholders
  • Assist with budgeting, invoicing, and spend tracking across paid media and agency activity
  • Contribute to go-to-market planning and support expansion into new regions
What we offer
What we offer
  • Prezzeeversary Leave – extra day of annual leave each year
  • BirthYay Leave – paid day off during your birthday month
  • Novated Car Leasing – tax-smart vehicle and running cost options
  • ClassPass Membership – monthly fitness, wellness, and beauty credits
  • Office Allowance – one-time payment to upgrade your home office
  • Flexible Work Perks – flexible hours, Culture Swap Days, and 30 days of work-from-anywhere per year
  • Prezzee Staff Discounts – exclusive gift card deals
  • Wellbeing Support – mental, social, financial, and physical wellbeing via Telus
  • Learning & Development – LinkedIn Learning, job shadowing, industry programs, Lunch & Learn sessions
  • Employee Resource Groups – foster belonging and advocacy through groups like EmpowHer and Pride
  • Fulltime
Read More
Arrow Right

Fractional CMO / B2B Marketing Manager

A privacy-first visitor recognition and analytics platform helping B2B companies...
Location
Location
Salary
Salary:
Not provided
lightpointglobal.com Logo
Lightpoint Global
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in B2B marketing strategy and hands-on execution
  • proven leadership and team management experience
  • familiarity with US and European markets in terms of marketing in tech
  • strong analytical mindset
  • able to quantify and explain marketing performance
  • working knowledge of GA4/GTM, Ahrefs/Semrush
  • Experienced user of Excel
  • Advanced English proficiency (C1+)
Job Responsibility
Job Responsibility
  • build and execute marketing strategies for B2B markets in the US and Europe
  • manage the marketing team (content writer, social media manager, outreach specialist, designer, website developer)
  • track and analyze marketing KPIs, reporting performance in measurable business outcomes
  • drive demand generation, organic growth, and brand visibility across digital channels
  • collaborate with leadership on campaign direction, performance insights, and optimization
Read More
Arrow Right

Lead Marketing Manager (Performance)

We’re pioneering the future of agrifintech in Europe. We’re on a mission to buil...
Location
Location
Germany , Berlin
Salary
Salary:
Not provided
foodlabs.com Logo
FoodLabs & Atlantic Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in digital marketing, ideally in a B2B, fintech, or tech scale-up environment
  • Proven track record in conceptualizing and executing end-to-end campaigns that drive measurable growth
  • Strong grasp of performance marketing channels (Google Ads, Meta, Display, SEO, Email, etc.)
  • Deep analytical mindset - able to interpret data, calculate ROI, and make decisions based on evidence, not intuition
  • Experience managing budgets with accountability for unit economics (CAC, LTV, contribution margin)
  • Proficiency with marketing analytics and automation tools
  • Excellent project management and cross-functional communication skills
  • Hands-on mindset - equally comfortable building, executing, and optimizing
  • Fluency in English and German
Job Responsibility
Job Responsibility
  • Own the marketing strategy and execution across all channels - from concept to campaign delivery and post-campaign analysis
  • Plan, launch, and optimize end-to-end campaigns (paid search, paid social, retargeting, email, content, SEO, partnerships)
  • Build and scale demand generation programs with a focus on efficiency, measurable ROI, and long-term retention impact
  • Analyze performance data and funnel metrics to continuously refine targeting, messaging, and channel mix
  • Balance growth with economics: ensure campaigns are unit-economically sound, optimizing for CAC, LTV, and payback period
  • Develop strong cross-functional alignment with Product, Sales and Tech to create cohesive, conversion-driven customer journeys
  • Establish marketing analytics dashboards to track KPIs (leads, CAC, funnel conversion, ROI, velocity)
  • Test, learn, and iterate - run structured experiments to identify scalable growth levers
  • Manage and grow external agency and partner relationships where relevant
  • Lay the foundations for a data-driven, results-oriented marketing culture within our company
What we offer
What we offer
  • Ownership: Work directly with the founders with real impact on the company’s success
  • Equity & competitive salary: participate in our growth through real shares with our tax optimized EIP
  • Room to grow: Personal development budget
  • High-trust environment: Autonomy, accountability, and speed with a team that values clarity, execution, and entrepreneurial thinking
Read More
Arrow Right

Performance Marketing Manager

Addepar is seeking a dynamic and commercially focused Performance Marketing Mana...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
addepar.com Logo
Addepar
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • Substantial experience in B2B marketing, preferably in the financial technology or software industry
  • Proven experience in managing and executing marketing campaigns bringing together multiple marketing channels (digital, content, events, social, media etc.)
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Excellent communication and interpersonal skills
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Creative thinker with a strategic mindset and a results-driven approach
  • Proactive and enthusiastic with a can-do attitude and willingness to learn new skills
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Willingness to travel when required
Job Responsibility
Job Responsibility
  • Drive Growth through Performance Marketing: Develop and execute performance marketing strategies that drive awareness, adoption, and engagement
  • Drive and execute comprehensive marketing plans to support geo-expansion including go-to-market strategies, campaigns, and promotional activities
  • Lead Multi-Channel Campaigns: Lead the development and execution of marketing campaigns covering all channels to drive brand awareness, lead generation, and pipeline growth
  • Track, analyse, and report on the performance of performance marketing programs
  • Content Creation: Working with our in house Studio Team create compelling design and copy to support campaigns, events or other activities
  • Enhance the delivery of our third-party conference participation and our own client events: Work with our events team to plan and implement conference participation
  • Help define our regional conference and events programme, execute against it, and track commercial return on investment
  • Optimise the tracking and reporting through Salesforce
  • Collaborate with Teams: Work closely with internal teams and external partners to create and deliver joint marketing initiatives
  • Cultivate and maintain strong relationships with key partners and stakeholders
What we offer
What we offer
  • Reasonable accommodation for individuals with disabilities
  • Commitment to equal opportunity and diversity
  • Global flexible workforce model
  • Fulltime
Read More
Arrow Right

Performance Marketing Manager, Growth and Business Operations

You’ll partner closely with product, marketing, finance, and data science to sha...
Location
Location
United States , San Francisco
Salary
Salary:
95000.00 - 153400.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–8 years of experience in performance marketing, growth strategy, or marketing operations—ideally within B2B SaaS
  • Strong analytical skills with a track record of turning funnel and channel data into strategic insights and actionable plans
  • Experience with A/B testing and experimentation frameworks, including test design and results interpretation
  • Proven ability to collaborate cross-functionally with product, marketing, data science, and finance teams
  • Highly organized, adaptable, and comfortable owning planning, reporting, and goal-tracking in a fast-paced environment
Job Responsibility
Job Responsibility
  • Partner with product, marketing, and finance teams to build growth plans, conduct opportunity analyses, and translate goals into actionable marketing priorities
  • Own and evolve funnel frameworks (e.g., sign-up → activation → conversion) to understand user journeys, identify friction points, and unlock areas for improvement
  • Define and prioritize high-impact experiments across acquisition and onboarding, maintaining a centralized experimentation calendar and learnings agenda
  • Analyze campaign and funnel performance to surface trends, guide investment decisions, and influence roadmap prioritization through full funnel reporting
  • Act as a connector across marketing, product, data science, and finance to ensure alignment and seamless execution of go-to-market strategies grounded in PFM playbooks
  • Build and optimize planning rituals that improve team focus, increase operational efficiency, and keep priorities aligned across functions
  • Provide clear, data-driven insights that support quarterly planning, forecast accuracy, and ongoing performance reviews
What we offer
What we offer
  • health and wellbeing resources
  • paid volunteer days
  • Fulltime
Read More
Arrow Right

Senior Performance Marketing Manager

Checkr is looking for a Senior Performance Marketing Manager to help fuel our ra...
Location
Location
United States , Denver
Salary
Salary:
123000.00 - 145000.00 USD / Year
https://checkr.com Logo
Checkr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred)
  • Hands-on experience managing paid search campaigns at scale
  • Experience developing and executing a paid acquisition strategy at a fast growing company (experience in SMB B2B tech preferred)
  • Demonstrated experience in quickly testing and scaling new marketing channels
  • Strong analytical mindset
  • Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
  • A strong attention to detail and top-tier organizational and project management skills
  • Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
  • A desire to constantly improve and zero patience for inefficiency
  • Self starter: go-getter attitude who likes to get things done on their own initiative
Job Responsibility
Job Responsibility
  • Campaign strategy and execution
  • New channel expansion
  • Conversion rate optimization
  • Budget management
  • Data-driven decision making
  • Cross-functional collaboration
What we offer
What we offer
  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive cash and equity compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend, home office stipend
  • Fulltime
Read More
Arrow Right