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We're on the lookout for a dynamic B2B Marketing Manager who thrives in a fast-paced environment and is passionate about lead generation and digital marketing. In this pivotal role, you will work closely with their Sales team to elevate all marketing capabilities and drive high-quality leads.
Job Responsibility:
Execute quarterly marketing campaigns across digital, email, events, and telemarketing
Implement monthly nurture email campaigns to keep leads engaged
Monitor daily marketing activities, analyse results, and enhance SEO efforts
Manage B2B marketing automation, including lead scoring and segmentation
Publish and amplify digital content through various channels
Oversee social media management (LinkedIn, YouTube, X) and digital brand presence
Conduct corporate events, including tradeshows and conferences, with some UK travel required
Ensure GDPR compliance in all marketing-related activities
Requirements:
B2B marketing experience with a proven track record of successful campaigns
A proactive, agile attitude, and a collaborative spirit
Strong knowledge of digital marketing techniques applicable to a corporate environment
Confidence in using marketing and database systems (experience with GA4, Dynamics 365, HubSpot is a plus)
Excellent attention to detail and exceptional communication skills
High proficiency in Microsoft 365 tools, especially Excel for data analysis
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