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B2B Marketing Manager, YouTube Advertising EMEA

United Kingdom, London 292.00 - 335.00 GBP / Day · Job Posted May 28, 2026
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Job Description

We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream'-a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.

Job Responsibility

  • Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
  • Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
  • Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.

Requirements

  • A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.'
  • Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.
  • Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.
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