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To accelerate our B2B growth in Japan, we’re seeking a B2B Marketing Manager - Japan to drive targeted marketing campaigns, events, and strategic partnerships that fuel pipeline growth and deepen engagement with HR, L&D, and corporate training professionals. This role is critical in scaling Speak’s regional marketing efforts — leading localization, demand generation, brand awareness, and partner engagement strategies that align closely with our go-to-market goals in Japan. As the dedicated owner of B2B marketing in Japan, you’ll play a pivotal role in building a scalable marketing engine that supports both new business acquisition and customer expansion. You’ll partner cross-functionally with our Sales, Customer Success, and Product teams to deliver high-impact campaigns, localized content, and measurable results. This is a high-visibility, high-impact position for a strategic marketer who thrives in a fast-paced, cross-cultural environment and is passionate about driving growth through creativity and data.
Job Responsibility:
Identify and build relationships with key HR/HRD partners, influencers, and associations in Japan to drive co-marketing and thought leadership initiatives that support lead generation goals
Plan and execute offline events such as industry conferences, partner-led sessions, and proprietary Speak-hosted seminars, managing logistics, vendor coordination, and post-event nurturing
Collaborate with Sales and Customer Success teams to create sales collateral, case studies, and campaigns that enhance customer engagement and retention
Run localized digital campaigns and experiments across multiple channels, executing nurture workflows and ABM campaigns in HubSpot to move leads through the funnel
Maintain and optimize the Japan B2B website for strong localization and conversion performance
Track and analyze campaign results, share insights for ongoing optimization, and stay up to date on HR tech and B2B marketing trends in Japan
Requirements:
Bachelor’s degree in Business, Marketing, or a related field
7–10 years of experience in B2B marketing, preferably in SaaS or tech
Proven success in event planning, campaign execution, and cross-functional collaboration
Strong written and verbal communication skills in Japanese
Excellent project management and multitasking ability
High attention to detail and results-driven mindset
Business-level English proficiency
Nice to have:
Experience managing full funnel B2B Marketing campaigns
Familiarity with our specific tools: Hubspot, Figma, Google Analytics, and CRM systems
Strong analytical mindset
Experience with HR, L&D, or education-related industries is a plus
What we offer:
Join a fantastic, tight-knit team at the right time
Do your life's work with people you’ll love working with