CrawlJobs Logo
Uber Logo Uber · -

B2B Marketing Manager I, Automation & Operations

United States, New York 132000.00 - 147000.00 USD / Year · Job Posted February 10, 2026
Apply Position
Job Link Share

Job Description

We’re looking for a B2B Marketing Operations Manager to support B2B Uber AI Solutions. In this role, you’ll be responsible for building and managing a scalable marketing automation system to enable campaign performance tracking, define processes to optimize the user experience, and develop tools and resources to support stakeholder usage of our marketing automation systems. This role sits at the intersection of Marketing, data and analytics and business operations and reports to the head of B2B Marketing Strategy & Operations. Working closely with a cross-functional team of demand gen marketers, product marketers and sales operations teams, you’ll be responsible for connecting leads to channels and spend, and helping teams optimize local programs. This role will also own the Martech roadmap for these lines of business. To be successful in this role you will need to be a self-starter with a solution-oriented mindset.

Job Responsibility

  • Manage our marketing automation vendor to ensure campaigns are launched accurately and on time
  • Implement marketing automation tool and Martech roadmap
  • Assist cross functional marketing teams in building and managing industry marketing programs and campaigns
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com
  • Participate in end-to-end management of operations for lead lifecycle campaigns including target identification, building, testing, and post-campaign reporting
  • Monitor and consistently improve lead source tracking, lead scoring and lead flow
  • Collaborate with demand gen marketers to develop scalable program templates/frameworks and implement within Marketo
  • Provide ad hoc reporting and analysis through B2B systems including Salesforce and Marketo

Requirements

  • 4+ years of marketing operations and/or marketing campaigns experience
  • Advanced Salesforce.com and Marketo (or equivalent) proficiency
  • Strong Excel skills including vlookups and pivot tables
  • Solid experience designing and building automated marketing campaigns, including nurture and other outbound programs
  • Experience developing business requirements documents (BRDs) and process flow diagrams (i.e. LucidChart)
  • Ability to create training materials and tools to support knowledge sharing and internal education/training efforts
  • Ability to think systematically and ask the questions that nobody else has
  • Solid business sense balanced with technical aptitude
  • Strong communication and presentation skills
  • Comfortable working in a diverse, lean and fast moving high-performance environment

Nice to have

  • Marketo certification
  • Experience working in B2B marketing organization

What we offer

  • Eligible to participate in Uber's bonus program
  • May be offered an equity award & other types of comp
  • All full-time employees are eligible to participate in a 401(k) plan
  • Eligible for various benefits

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

B2B Marketing Manager I, Automation & Operations

8 matching positions

Manager, Marketing Operations

As the Senior Marketing Operations Lead, you are a commercial owner first and a ...
Location
Location
Finland , Helsinki
Salary
Salary:
Not provided
aiven.io Logo
Aiven Deutschland GmbH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8–10 years of experience in B2B SaaS Marketing Operations, with a clear track record of connecting marketing activity to pipeline and revenue outcomes. You've been a trusted commercial partner to senior marketing leaders - Scope you've owned matters more than titles.
  • Strong analytics capability: you can build models, interpret data and present findings in a way that drives decisions. You understand multi-touch attribution, funnel conversion analysis and pipeline forecasting - and you know the limits of each.
  • Deep hands-on experience with Pardot and Salesforce, including the integration between them. Familiarity with the broader MarTech stack is a plus.
  • A real point of view on AI in MarOps. You've used Claude or equivalent LLMs in production workflows, you know what agentic automation is actually good for, and you can tell the difference between a vendor demo and a working capability.
  • Experience designing funnels, lifecycle stages, and lead routing in a hybrid PLG + SLG motion — Aiven is both.
  • Track record of making budget and vendor calls: renewals, simplification, build vs. buy. You've said no to a vendor before and made it stick.
  • Strong stakeholder skills. Comfortable pushing back on a VP when you think they're wrong, and comfortable being pushed back on when you are.
  • A preference — not a requirement — for prior people management experience. If you haven't managed before but can make a credible case, we want to hear it.
  • Comfort in a company that still feels like a scale-up: ambiguity, context-switching, occasional fire drills, and the freedom to fix what's broken.
Job Responsibility
Job Responsibility
  • Own marketing analytics and insight: measure funnel performance end-to-end, attribute pipeline accurately, identify where we're generating returns and where we're not, and translate findings into clear recommendations for the VP of Marketing and GTM leadership.
  • Act as the strategic thought partner to the VP of Marketing: challenge her thinking on where to invest and what to cut, translate ambitions into funnel and MarTech roadmap and own the 'how' behind her 'what'.
  • Design and govern the end-to-end funnel — from capture to pipeline — with a relentless focus on conversion rates, velocity and leakage. Define what good looks like at each stage and hold the business to it.
  • Keep Marketing and Sales genuinely aligned: own lifecycle stage definitions, lead routing and handoff SLAs and the feedback loops that tell Marketing whether what it's sending Sales is actually any good.
  • Lead, coach, and develop the MarTech, Marketing Operations, and Analytics functions. Set clear priorities, unblock execution and build the capability the function needs as Aiven scales.
  • Own and evolve Aiven's MarTech stack - anchored on Pardot and Salesforce - with a clear roadmap for what to keep, what to cut and what to build. Make the budget and vendor calls
  • partner with RevOps and Finance on renewals and simplification.
  • Drive AI adoption inside Marketing Operations: deploy agentic workflows, LLM-based automation to replace manual work, accelerate insight generation and unblock capabilities we do have.
  • Own the data quality and governance: field mappings, deduplication, enrichment flows, GDPR and consent compliance. Clean data is the foundation everything else depends on.
  • Drive adoption of new tools and processes. New capabilities only count when people actually use them - own the rollout, the enablement and the change management that makes it stick.
What we offer
What we offer
  • Participate in Aiven's equity plan
  • Balance work and life with our hybrid work policy
  • Choose the equipment you need to set yourself up for success
  • Use your Professional Development Plan budget for learning opportunities
  • Receive holistic wellbeing support through our global Employee Assistance Program
  • Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
  • Enjoy country-specific benefits for our global cast
  • Fulltime
Read More
Arrow Right

Senior Marketing Automation Manager

The EverPro business within EverCommerce offers business management solutions th...
Location
Location
United States
Salary
Salary:
130000.00 - 140000.00 USD / Year
evercommerce.com Logo
EverCommerce
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
  • SaaS and/or B2B experience strongly preferred
  • 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
  • Deep Marketo expertise required
  • Marketo certification strongly preferred
  • Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
  • Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
  • Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
  • Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
  • Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions
Job Responsibility
Job Responsibility
  • Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
  • Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
  • Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
  • Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
  • Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
  • Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
  • Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
  • Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
  • Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
  • Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch
What we offer
What we offer
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Continued investment in your professional development
  • Day 1 robust health and wellness benefits, including an annual wellness stipend
  • 401k with up to a 4% match
  • Flexible and generous (FTO) time-off
  • Employee Stock Purchase Program
  • Fulltime
Read More
Arrow Right

Marketing Operations Manager

We’re looking for a Marketing Operations Manager to partner with RevOps as the m...
Location
Location
United Kingdom , London
Salary
Salary:
50000.00 - 60000.00 GBP / Year
xelix.com Logo
Xelix
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in Marketing Operations, having worked with HubSpot or similar CRM/marketing automation platforms in B2B SaaS
  • Ability to define what needs to be built based on best practice and then deliver it through full operational implementation
  • Deep understanding of CRM data structures, lifecycle design, and funnel management
  • Experience supporting complex B2B funnels in enterprise SaaS environments
  • Strong analytical mindset with a focus on systems thinking, data quality, and operational rigour
Job Responsibility
Job Responsibility
  • Establish and maintain strong data foundations, ensuring clean structures, reliable tracking, and consistent measurement across all marketing activity
  • Own and optimise marketing systems (e.g. HubSpot and supporting tools), building scalable frameworks for campaign tracking, lifecycle management, and lead flow in partnership with RevOps
  • Develop and operationalise lead and account scoring models to prioritise high-value opportunities
  • Build the intelligence layer that translates scoring and engagement signals into timely sales engagement and high-quality handoffs
  • Create and monitor performance dashboards across funnel conversion and campaign effectiveness, surfacing trends, risks, and leakage points to drive continuous improvement
  • Drive automation and AI-enabled approaches across marketing operations to reduce manual effort, improve efficiency, and continuously enhance workflows and execution quality
What we offer
What we offer
  • Competitive salary of £50,000 - £60,000 depending on experience
  • 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
  • Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
  • Comprehensive private medical & dental cover with Vitality
  • Enhanced parental leave pay
  • Learning & development culture – £1,000 personal annual budget
  • We’re carbon-neutral and are working towards ambitious carbon reduction goals
  • Lots of team socials & activities
  • Annual team retreat
  • Fulltime
Read More
Arrow Right

Senior Manager, Marketing Operations & Analytics

PagerDuty is seeking a strategic, data-driven, and revenue-focused Senior Manage...
Location
Location
United States , San Francisco
Salary
Salary:
131000.00 - 220000.00 USD / Year
https://www.pagerduty.com Logo
PagerDuty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of combined experience in Marketing Operations, Analytics, or Revenue Operations
  • 3+ years of successfully leading a global team
  • Experience with Salesforce, Marketo, Tableau, and DemandBase (experience with LeanData preferred)
  • Proven success in scaling global operations, managing complex data environments, and leading cross-functional change initiatives
  • Demonstrated understanding of B2B marketing funnels, attribution models, lifecycle processes, and subscription or recurring revenue models
  • Deep analytics capability — translating data into actionable insights, forecasts, and strategic recommendations
  • Excellent stakeholder management, communication, and collaboration skills with senior executives and cross-functional peers
  • Experience using AI/automation tools, data architecture, and modern marketing analytics best practices
Job Responsibility
Job Responsibility
  • Team Leadership & Development: Lead, coach, and develop a blended, global team of marketing operations and data analysts
  • Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence
  • Marketing Systems Ownership: Own the marketing technology stack — including Marketo, DemandBase, and LeanData
  • Drive scalable process design and platform governance
  • Lead adoption, training, and change management initiatives
  • Analytics, Insights & Reporting: Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis
  • Partner with Business Intelligence and Ent Applications to develop unified data models
  • Ensure cohesive data governance, quality standards, and cross-system hygiene
  • Translate data insights into strategic business recommendations
  • Cross-Functional Collaboration & Governance: Partner with Revenue Operations, Sales, and Data Engineering
What we offer
What we offer
  • Competitive salary
  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent
  • Fulltime
Read More
Arrow Right

Marketing Operations Manager

We’re looking for a Marketing Operations Manager to build and own the systems, d...
Location
Location
United States , New York
Salary
Salary:
130000.00 - 200000.00 USD / Year
avoca.ai Logo
Avoca
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–6+ years of experience in Marketing Operations, Revenue Operations, or Growth Ops
  • Strong hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo, etc.)
  • Deep understanding of B2B SaaS funnel metrics and attribution models
  • Highly analytical with strong spreadsheet, dashboarding, and data modeling skills
  • Ability to translate business questions into clean, actionable reporting
  • Comfortable working cross-functionally in a fast-paced, high-growth environment
Job Responsibility
Job Responsibility
  • Own and optimize Avoca’s marketing tech stack including CRM, marketing automation, attribution, and analytics
  • Build and maintain lead lifecycle management, routing, scoring, and handoff processes with Sales
  • Define and report on core marketing and pipeline metrics including funnel performance, conversion rates, and ROI
  • Partner with Marketing to enable campaign execution, experimentation, and performance measurement
  • Ensure data accuracy, governance, and consistency across systems and dashboards
  • Support forecasting, planning, and pipeline reporting in partnership with Sales and Finance
  • Identify and implement process improvements to increase GTM efficiency and scalability
  • Act as a key liaison between Marketing, Sales, RevOps, and Systems teams
What we offer
What we offer
  • Offers Equity
  • Offers Bonus
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

Skyhigh Security is seeking a high-performing Marketing Operations Manager to le...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
skyhighsecurity.com Logo
Skyhigh Security
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10-12+ years of Marketing Operations experience, preferably in B2B SaaS or enterprise technology
  • 7+ years hands-on Marketo experience, including program building, integrations, and database management
  • 3-5+ years of Salesforce (SFDC) experience, including lead flow, campaign attribution, and reporting alignment
  • Proven track record managing large datasets and maintaining strong data quality and hygiene
  • Experience building and optimizing lead scoring, lead nurturing, routing frameworks, and lifecycle programs
  • Strong project and program management skills
  • Adobe Marketo Certified Expert required
  • Bachelor’s degree in Business Administration - Marketing, Data Analytics or Statistics, Project Management, or a related field
  • Ability to work partial U.S. work hours
  • Obsessive attention to detail and fervor for metrics-based problem solving
Job Responsibility
Job Responsibility
  • Serve as the primary administrator for Marketo, owning platform configuration, program development, user management, and best-practice governance
  • Build, launch, and optimize scalable Marketo programs (emails, scoring, nurturing, events, lifecycle flows, ABM workflows, and more)
  • Develop modular program templates and global processes to ensure consistency and repeatability across campaigns
  • Manage Marketo–Salesforce integrations to ensure flawless lead flow, attribution tracking, and lifecycle mapping
  • Own the end-to-end lead management framework between Marketo and Salesforce including lead capture, data enrichment, scoring, deduplication, and routing
  • Build and maintain lifecycle and attribution programs including UTM tracking, gated content flows, and multi-touch lead attribution
  • Partner closely with Sales Ops and RevOps to align routing logic, qualification processes, and funnel definitions
  • Maintain database hygiene within Marketo, ensuring accurate, complete, and properly segmented data synced with Salesforce
  • Monitor and implement data quality standards, including enrichment, normalization, governance, and compliance with privacy regulations (GDPR/CCPA)
  • Conduct periodic audits of data flows, integrations, and compliance requirements in collaboration with data and legal teams
What we offer
What we offer
  • Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement
  • Fulltime
Read More
Arrow Right

Senior Manager, Marketing Operations & Analytics

We are looking for a strategic, data-driven Marketing Operations leader who can ...
Location
Location
United States , Redwood City
Salary
Salary:
155800.00 - 233700.00 USD / Year
zuora.com Logo
Zuora
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–12 years (Sr. Manager) in B2B SaaS Marketing Operations or Revenue Operations
  • Experience managing complex MarTech stacks and integrating new technologies
  • Strong technical depth: lead routing, scoring, automation, reporting, attribution, funnel management
  • Comfortable with SQL and partnering with data/BI engineering teams
  • Has worked in organizations shifting toward advanced automation or AI-driven GTM motions
  • Systematic and analytical thinker
  • Thrives in fast-paced environments
  • Communicates complexity simply and persuasively
  • Strong leadership presence, even without a large team
  • Forward-looking
Job Responsibility
Job Responsibility
  • Manage the team who owns day-to-day operations across Marketo, Outreach, Demandbase/6sense
  • Build and maintain lifecycle processes including scoring, routing, segmentation, campaign architecture, and attribution setup
  • Ensure data accuracy and system hygiene
  • Architect lead lifecycle processes including scoring, routing, attribution, campaign/program setup, and funnel management
  • Partner with IT, RevOps, marketing and SDR leadership to ensure alignment and seamless go-to-market process execution
  • Build dashboards and recurring reports for marketing programs, funnel performance, and pipeline contribution
  • Write SQL queries and partner with BI/data teams to support analytics needs
  • Provide actionable insights that improve campaign optimization and GTM planning
  • Partner with Data/BI teams to ensure proper data governance, modeling, and analytics infrastructure
  • Translate complex data into clear insights and recommendations for marketing leadership and cross-functional stakeholders
What we offer
What we offer
  • Competitive compensation, bonus opportunities, and retirement programs
  • Comprehensive medical, dental, and vision coverage
  • Generous, flexible time off
  • Paid holidays, wellness days, and a company-wide year-end break
  • 6 months of fully paid parental leave
  • Learning & development stipend
  • Opportunities to give back, including volunteer time and donation matching
  • Mental wellbeing resources and support
  • Fulltime
Read More
Arrow Right

Marketing Operations & Technology Manager

Fivetran is building data pipelines to power the modern data stack for thousands...
Location
Location
United States , Denver
Salary
Salary:
131751.00 - 164689.00 USD / Year
fivetran.com Logo
Fivetran
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
  • Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
  • Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
  • Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
  • Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
  • Proficiency in API integrations, tagging strategies, and data validation workflows preferred
  • Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
  • Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
  • Ability to prioritize effectively in evolving environments while building scalable, repeatable processes
Job Responsibility
Job Responsibility
  • Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
  • Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
  • Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
  • Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
  • Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
  • Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
  • Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
  • Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
  • Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
  • Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction
What we offer
What we offer
  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents
  • Fulltime
Read More
Arrow Right