B2b journey expert Job at C&M Travel Recruitment (London)

Senior Product Marketing Manager, Jira Enterprise Expansion

You will oversee Jira's Enterprise buyer's journey and partner with our sales an...

Location

United States , San Francisco

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
Expert on high-touch enterprise marketing motions and buyer personas
Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
Demonstrated ability to manage multiple complex projects simultaneously
Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives

Job Responsibility

Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Digital Growth Hacking Expert

UFS North America is building a next-generation AI-powered growth engine across ...

Location

United States , Hoboken

Salary:

86080.00 - 129120.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

4–7 years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation
Demonstrated success improving lead quality, conversion rates, and pipeline efficiency
Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo)
Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations
Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration
Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics
Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics
Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks
Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners
Highly autonomous, entrepreneurial, and execution-oriented

Job Responsibility

Build the North America operator growth model: ICP definition, tiering, segmentation, and lifecycle stages
Design ABM strategies integrating 3P intent signals, 1P behavior, loyalty data, and CRM insights
Architect the lead lifecycle (MQL → SAL → SQL → Opportunity) with clear rules, SLAs, and feedback loops
Run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS)
Test hypotheses quickly, validate with data, and scale what works
Build a backlog of high-impact experiments to accelerate acquisition and qualification
Design end-to-end ABM plays across segments (40+ chains, 2–40 chains, independents)
Create playbooks for triggers, cross-channel touchpoints, culinary content, and sales offers
Own lead routing logic, scoring frameworks, and conversion governance
Partner with Sales Ops to improve sales adoption of leads and increase SQL → Win conversion

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

Fulltime

Vp, digital strategy, b2b

The VP, Digital Strategy is a critical leadership role within Monks’ B2B practic...

Location

United States , Chicago

Salary:

186000.00 - 216000.00 USD / Year

Monks

Expiration Date

Until further notice

Requirements

10+ years leading performance and full-funnel digital marketing for enterprise B2B or multi-channel lead generation brands
3+ years managing senior leaders and multi-disciplinary strategy teams
Deep knowledge of demand generation, ABM, and audience design across channels
familiarity with platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, etc.
Proven experience forecasting, optimizing, and allocating budgets across complex, multi channel programs
Strong analytics background with experience navigating marketing mix, incrementality, attribution, and pipeline measurement
Comfortable presenting strategy and business impact to C-suite and executive stakeholders
High proficiency in Excel/Sheets and comfort working with advanced data frameworks

Job Responsibility

Serve as Senior Sponsor for a portfolio of enterprise B2B and multi channel lead generation clients, including global SaaS, technology, fintech, and services brands
Lead modern B2B growth strategy across the entire funnel – from brand to demand – including ABM, paid search, paid social, programmatic, CTV, online video, and emerging channels
Architect full-funnel frameworks that integrate media, creative, content, data, and sales alignment to drive qualified demand, pipeline, and revenue
Provide thought leadership on topics including: Account-based marketing and buying-group strategy
First-party data, audience systems, and signal resilience
Experimentation roadmaps and continuous improvement
Measurement and incrementality for complex, multi-touch journeys
Creative testing frameworks tailored to B2B buying stages
Guide teams through annual planning, quarterly business reviews, impact moments, and executive presentations
Partner with internal teams to integrate new service lines (creative, CRO, data science, marketing automation, WebOps) into holistic client solutions

What we offer

Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
Authentic commitment to DEI efforts and sustainable growth

Fulltime

Performance Marketing Manager

Profound is on a mission to help companies understand and control their AI prese...

Location

United States , New York City

Salary:

140000.00 - 180000.00 USD / Year

Profound

Expiration Date

Until further notice

Requirements

3 or more years of hands-on experience running B2B paid media campaigns with proven results in pipeline and revenue contribution
Deep proficiency in Google Ads and LinkedIn Ads, with experience in YouTube, Meta, or programmatic as a plus
Strong understanding of the B2B buyer journey and how paid media fits into a broader demand generation strategy
Clear communicator who can explain performance, trade-offs, and recommendations to non-experts
Experience working with or managing paid agencies and ability to get strong outcomes from external partners
Comfortable working in HubSpot or similar CRMs or marketing automation platforms and understanding how paid connects to lifecycle and pipeline
Proactive and ownership-oriented, consistently identifying opportunities to optimize without being told
Experience marketing to SEO, marketing, or martech buyers

Job Responsibility

Own execution across all paid channels including Google Ads for search, display, and YouTube, LinkedIn Ads, Meta, and emerging platforms
Build and manage campaigns end to end, from account structure and audience targeting to creative implementation and bid optimization
Partner with the Demand Generation Manager to translate campaign strategies and account-based marketing plays into paid media tactics
Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact
Run rigorous A and B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results
Own reporting and analytics for paid channels by building dashboards, tracking KPIs, and surfacing insights that inform strategy
Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform
Stay current on platform changes, new ad formats, and best practices
Ensure tracking, attribution, and integrations such as HubSpot and GA4 are properly configured to measure true impact

Fulltime

Performance Marketing Manager

Profound is on a mission to help companies understand and control their AI prese...

Location

United States , San Francisco

Salary:

140000.00 - 180000.00 USD / Year

Profound

Expiration Date

Until further notice

Requirements

3 or more years of hands-on experience running B2B paid media campaigns with proven results in pipeline and revenue contribution
Deep proficiency in Google Ads and LinkedIn Ads, with experience in YouTube, Meta, or programmatic as a plus
Strong understanding of the B2B buyer journey and how paid media fits into a broader demand generation strategy
Clear communicator who can explain performance, trade-offs, and recommendations to non-experts
Experience working with or managing paid agencies and ability to get strong outcomes from external partners
Comfortable working in HubSpot or similar CRMs or marketing automation platforms and understanding how paid connects to lifecycle and pipeline
Proactive and ownership-oriented, consistently identifying opportunities to optimize without being told
Experience marketing to SEO, marketing, or martech buyers

Job Responsibility

Own execution across all paid channels including Google Ads for search, display, and YouTube, LinkedIn Ads, Meta, and emerging platforms
Build and manage campaigns end to end, from account structure and audience targeting to creative implementation and bid optimization
Partner with the Demand Generation Manager to translate campaign strategies and account-based marketing plays into paid media tactics
Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact
Run rigorous A and B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results
Own reporting and analytics for paid channels by building dashboards, tracking KPIs, and surfacing insights that inform strategy
Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform
Stay current on platform changes, new ad formats, and best practices
Ensure tracking, attribution, and integrations such as HubSpot and GA4 are properly configured to measure true impact

What we offer

equity
a full range of benefits and perks

Fulltime

Marketo Specialist

We are seeking a Marketo Specialist with deep technical expertise to join our te...

Location

United States , Malvern, PA or Charlotte, NC

Salary:

95000.00 - 105000.00 USD / Year ▼

Cella

Expiration Date

Until further notice

Requirements

Marketo Certification is required for this role
Minimum 3 years of digital marketing experience, with a strong preference for B2B backgrounds
Expert knowledge of Marketo, including smart lists, programs vs. campaigns, and drip sequences
Undergraduate degree in Marketing, Communications, or a related field
Excellent analytical problem-solving, written and oral presentation, and multitasking abilities
Applicants must be authorized to work in the U.S. without the need for current or future sponsorship
Must be able to submit to a background check and drug screen

Job Responsibility

Campaign Execution: Partner with Digital Marketing to translate documented journeys into executable programs in Marketo, with an emphasis on complex orchestration
Orchestration & Testing: Facilitate cross-journey decision-making and conduct rigorous QA and A/B testing on creative and copy
Optimization & Reporting: Regularly report on program performance and manage lead scoring efforts to improve marketing and sales alignment
Enablement: Host "office hours" and training sessions to upskill the marketing crew on best practices and new Marketo capabilities
Data Stewardship: Manage the contact database, maintain segmentations, uphold data hygiene, and optimize email deliverability
Integration: Engage with various technology integrations, including CRM (Microsoft Dynamics) and webinar platforms
Platform & Journey Execution: Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration
Automation Strategy: Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo
System Orchestration: Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities
Quality Assurance & Testing: Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy

What we offer

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan

Fulltime

Senior Product Manager - Billing & Subscriptions

We are looking for a Senior Product Manager - Billing & Subscriptions to own the...

Location

Bulgaria , Sofia; Varna

Salary:

Not provided

myPOS

Expiration Date

Until further notice

Requirements

3–6+ years of Product Management experience, ideally in B2B SaaS, fintech, payments, telecom, marketplaces, or platform products
Proven track record owning complex, cross-functional products end-to-end, including roadmap, execution, delivery, and iteration
Experience driving outcomes across multiple teams and stakeholders - not just within a single squad
Strong systems thinking and comfort owning platform capabilities (not only UI features)
Demonstrated ability to quickly learn complex domains and make sound product decisions without being a subject-matter expert
Comfortable working in multi-market environments with regulatory, operational, or commercial constraints
Strong communication, prioritization, and stakeholder management skills

Job Responsibility

Own the strategy and roadmap for the billing & subscriptions platform, aligned with company growth goals
Lead complex initiatives end-to-end across multiple teams (discovery → delivery → rollout → iteration)
Define product requirements, user stories, and success criteria
manage dependencies and trade-offs
Own billing and subscription lifecycle flows including activation, renewals, upgrades/downgrades, cancellations, refunds, invoicing, collections, and dispute scenarios
Improve the billing experience for both merchants and internal teams (support, operations, finance, sales)
Enable flexible platform capabilities for pricing modules and tariff management, in partnership with Finance and Commercial teams
Ensure the platform can scale across multiple European markets while meeting local regulatory and invoicing requirements
Use data and feedback to prioritize improvements and reduce friction across the billing/subscription journey

What we offer

Annual salary reviews, promotions and performance bonuses
myPOS Academy for upskilling and training
Unlimited access to courses on LinkedIn Learning
Annual individual training and development budget
Refer a friend bonus
Teambuilding, social activities and networks on a multi-national level
25 days annual paid leave (+1 day per year up to 30)
Full “Luxury” package health insurance including dental care and optical glasses
Meal vouchers of 102.26 EUR per month
Fully covered Multisport card

Fulltime

Marketing Automation Manager

The Marketing Automation Manager drives practical, data-informed digital engagem...

Location

United States , Minneapolis

Salary:

100000.00 - 120000.00 USD / Year

Coloplast

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices
Hands-on proficiency with an enterprise marketing automation platform and CRM
Fluent in WordPress, analytics and experimentation
advanced Excel skills a plus
Proven ability to manage and collaborate effectively with external agency partners
Strong writing, information design, and UX sensibility for professional (HCP) audiences
Excellent cross-functional communication and project management

Job Responsibility

Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs
Serve as a subject-matter expert on marketing technology, journey design, and compliant best practices
Lead the planning and roll-out of multi-channel initiatives (email, web, events, social) with clear KPIs
Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing
Ensure accuracy, accessibility, and a positive HCP experience
Monitor results and iterate continuously based on insights and stakeholder feedback
Convert business objectives into clear functional requirements and workflows for IT and partner teams
Document repeatable processes and playbooks to scale with limited systems
Maintain data privacy, consent, and regulatory compliance at local and global levels
Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT

What we offer

Comprehensive medical, dental, and vision insurance plans
company sponsored wellness programs and mental health resources
paid leave of absence for qualifying events
generous paid parental leave for both birthing and non-birthing parents
competitive 401(k) plan with company match that vest immediately
financial planning services
corporate discount programs for goods and services
generous paid time off
flexible work hours
flexible work arrangement options

Fulltime

B2b journey expert

C&M Travel Recruitment

Location:
United Kingdom , London

Category:
Hospitality and Tourism

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 06, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for B2b journey expert