CrawlJobs Logo
Bright Horizons Logo Bright Horizons · -

B2B Interactive Marketing Manager

United States, Newton Employment contract 98000.00 - 109000.00 USD / Year · Job Posted June 03, 2026
Apply Position
Job Link Share

Job Description

The Interactive Marketing Manager will be responsible for creating high-impact and experiential content designed for employer and broker audiences. This role works collaboratively with creative, product, and digital marketing roles to spearhead the development of assets that bring our products, insights, and value propositions to life. Examples include tailored website experiences, short-form video, attention-grabbing social content, and interactive reports and brochures. This role is focused on generating awareness and interest in the employer market. This is a hybrid role requiring 3 days a week onsite at our headquarters in Newton, MA.

Job Responsibility

  • Own the creation of interactive and experiential B2B marketing assets that support awareness-building, consideration, and pipeline conversion goals
  • Develop assets such as product demonstration videos, interactive reports and brochures, calculators, microsites, and tailored website components that help employer buyers self-educate and move toward sales engagement
  • Develop and manage towards an interactive asset calendar that aligns with thought leadership themes and generation campaigns, priority segments, and sales motions
  • Partner with Digital Marketing to design, launch, and optimize on-site experiences that personalize content and tools for different employer audiences and stages of intent
  • Manage LinkedIn content strategy and amplification tool for all employer services, creating buzz-worthy assets and equipping and encouraging Growth Team members to share and engage with posts for broader reach
  • Define and track success metrics for interactive experiences and advocacy content, such as engagement, completion rates, influenced pipeline, sales usage, and participation levels
  • Use performance data and qualitative feedback from sales and client-facing teams to continuously refine assets

Requirements

  • Bachelor's Degree
  • 5 Years of experience in B2B marketing, demand generation, digital marketing, experience marketing, or product marketing
  • 1 year of media production experience

Nice to have

  • Experience with dot.vu or similar software
  • 3 years of experience in enterprise b2b SaaS or services, HR technology or benefits
  • Strong interpersonal and collaboration skills, capable of working well cross-functionally at multiple levels of the organization
  • Working knowledge of common interactive asset design tools and mediums, including microsites, short-form video, and social posts
  • Prior success experience developing assets within well-defined brand guidelines
  • Analytical mindset, adept at tracking performance of created assets, identifying successful elements, monitoring 'competitive' examples, and driving continuous improvement

What we offer

  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
Bright Horizons - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

B2B Interactive Marketing Manager

8 matching positions

Events Marketing Manager

We’re seeking a strategic and results-driven Marketing Manager to play a critica...
Location
Location
United States , North Bethesda
Salary
Salary:
72000.00 - 120000.00 USD / Year
cherry.vc Logo
Cherry Ventures
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of B2B marketing experience
  • 3+ years managing industry events, advertising and influencer relationships
  • Experience in manufacturing, industrial, or technology sectors preferred
  • Strong project management and organizational skills
  • Excellent written and verbal communication skills
  • Experience with tools such as Salesforce, HubSpot and Google Workspace
  • Ability to travel up to 25% as required for event execution
  • Creative thinker with a data-driven mindset and strong attention to detail
Job Responsibility
Job Responsibility
  • Oversee the end-to-end event lifecycle: budget management, site selection, contract negotiation, and post-event ROI analysis
  • Maintain a detailed calendar of upcoming events, deadlines, and budget allocations
  • Own the end-to-end execution of Xometry’s events program, including trade shows, conferences, partner events, webinars, and activations for both the Xometry and Thomas brands
  • Collaborate with Sales, Product, Brand and Communications teams to define event goals, messaging, and follow-up strategies
  • Lead pre- and post-event promotional efforts, partnering with Sales points of contact to ensure lead capture and follow-up processes are seamless
  • Manage all event logistics: booth design and production, vendor negotiations, shipping, on-site staffing, setup, and budget
  • Drive attendee engagement through creative experiences, demos, giveaways, and value-added interactions
  • Coordinate with the Partner team to create events that drive partner engagement and loyalty
  • Track performance metrics including lead capture, engagement, influenced pipeline, and ROI in all scoped channels
  • Identify new event opportunities based on market trends and strategic growth areas
What we offer
What we offer
  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP, other wellbeing resources
  • Fulltime
Read More
Arrow Right

Marketing Project Manager

42DM is a global full-service B2B marketing agency for tech businesses. We empow...
Location
Location
United States , Tenafly
Salary
Salary:
Not provided
42dm.net Logo
42DM
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of work experience as a Marketing Project Manager in tech
  • Solid knowledge of web analytics tools like Google Analytics, Ahrefs, SimilarWeb, SemRush, Google Keywords Planner, and others.
  • Experience in Content and Inbound marketing, PPC, SEO, and Email marketing.
  • Firm grasp of emerging online marketing tools and practices.
  • Excellent verbal and written communication skills.
  • Deep knowledge of Google Sheets & Google Slides (or similar tools).
  • Strong analytical skills.
  • Fluent English.
Job Responsibility
Job Responsibility
  • Ensure the implementation of the project workflow (communication with the Client, coordination of the dedicated delivery team, ensuring efficient resource allocation, and monitoring of the expenses)
  • Control daily activities using Google Analytics and Social Media reporting tools to ensure digital marketing assets meet Client expectations and deliver results.
  • Analyze the effectiveness of projects and develop recommendations for improvement, and adjust the project roadmap accordingly.
  • Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Identify trends and insights to optimize spend and performance based on these insights.
  • Lead the strategic sessions & presentations for Clients.
  • Develop monthly and quarterly reports.
  • Research the latest digital tools and interactive trends to identify new opportunities and share their core implications with Clients and the internal team.
What we offer
What we offer
  • Competitive compensation package
  • Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
  • Paid time off — vacation, sick days, and company-wide holidays (with floating days included).
  • Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses.
  • Company-provided equipment — including laptop and key resources.
  • Performance bonus — recognition tied to results and contribution.
  • Fulltime
Read More
Arrow Right

Marketing Manager

Megaputer is seeking an experienced, dynamic marketer who is eager to design and...
Location
Location
United States , Bloomington
Salary
Salary:
Not provided
megaputer.com Logo
Megaputer
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s in business or marketing or journalism, MBA a plus
  • 2+ years of business-to-business marketing experience, preferably in the high tech industry
  • Excellent people and management skills to interact with staff, colleagues, and third parties
  • Excellent verbal and written communication skills
  • Availability to travel 0-10% of the time
  • Experience in content creation
Job Responsibility
Job Responsibility
  • Plan and coordinate the following marketing activities: webinars, seminars, industry conferences, magazine publications, award nominations, etc.
  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Conceive and develop innovative marketing programs that drive demand
  • Communicate the value propositions for Megaputer’s products and services to the sales team and develop sales tools that support the selling process
  • Plan and lead the development of new marketing channels
  • Analyze industry trends to determine requirements for product enhancements and communicate these requirements to the company’s Product Development team
  • Analyze market trends and give inputs for improved business development strategies
  • Develop product positioning and messaging that differentiates Megaputer’s products and services in the market
Read More
Arrow Right

Account Manager, Customer Experience (B2B)

Amsive is hiring an Account Manager, Customer Experience, with prior experience ...
Location
Location
United States , New York
Salary
Salary:
Not provided
amsive.com Logo
Amsive
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-4+ years of experience managing digital marketing programs across SEO, SEM, and other paid media channels (CTV, Linear TV)
  • 2+ years of experience in agency environment and proven success in managing client relationships
  • Experienced in compiling, documenting, and communicating client requirements to internal stakeholders across departments (creative services, customer intelligence, data/technology, media, production/operations, etc.)
  • Must have experience overseeing implementation or managing and executing multi-channel digital marketing campaigns as main client point of contact
  • Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
  • Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members
  • Strong grasp and demonstrated application of marketing and communication principles
  • Strong proficiency in the Microsoft Office Suite, especially PowerPoint and Excel
  • Demonstrated excellence in building and maintaining profitable client relationships
  • Future-minded individual with a strong desire to contribute to an emerging leader in the omni-channel marketing space
Job Responsibility
Job Responsibility
  • Lead role for client-facing interaction with agency day to day, owner of overall client satisfaction, and proactivity of account to drive marketing goals
  • Work with clients in the B2B and B2C franchise sector (online retail and lead gen for B2C home services solutions)
  • Build empathetic personal relationships with clients and understand their business objectives to ensure partnership satisfaction
  • Become proficient in company designated tools for success in project and account management
  • Create and proactively manage internal timelines for projects and programs through proactive communication
  • Log all resource hours into Amsive designated project management tool (Asana) daily
  • Schedule, organize and facilitate client campaign initiatives across all agency channels
  • hold regular internal meetings to effectively guide client conversation to ensure clarity and productivity
  • Oversee implementation, delivery, and execution of program promise
  • manage client expectations by providing timing and budget implications of scope change requests
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

As the Demand Generation Manager at DMi Partners, you will be a key driver of ou...
Location
Location
United States , Philadelphia
Salary
Salary:
60000.00 - 85000.00 USD / Year
dmipartners.com Logo
DMi Partners
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in demand generation or growth marketing for B2B services companies
  • Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously
  • Deep understanding of B2B digital marketing channels including SEO, Paid Search and Linkedin Ads
  • Experience managing social media for a B2B services company
  • Strong communication and collaboration skills, with a proactive, “own it” approach to driving results
  • Growth-oriented mindset—you love experimenting, iterating, and continuously improving performance
Job Responsibility
Job Responsibility
  • Strategize, manage and optimize paid media campaigns across Google, Linkedin and other platforms to increase DMi awareness, generate demand, and drive inbound leads
  • Manage DMi’s social media accounts to produce posts, manage interactions and find opportunities for thought leadership for DMi’s leadership team
  • Manage the production and delivery of key client communication vehicles, including monthly client newsletter and quarterly client benchmark report
  • Manage and execute DMi’s award submission calendar
  • Support and scale DMi Partners event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation through partner events and conferences
  • Support DMi’s efforts to secure earned media placement and brand mentions with third party industry publishers
What we offer
What we offer
  • Competitive salary
  • One of the best 401(k) matches in the biz
  • Top-of-the-line insurance
  • Generous vacation days
  • Team-building events
  • Company outings
  • Quarterly challenges to keep things fun at work
  • Bonus days off
  • Parental leave
  • Fitness stipends
  • Fulltime
Read More
Arrow Right

High-Performance Polymers Product Manager

As the Product Manager High Performance Polymers you'll implement your area & co...
Location
Location
United Kingdom , Chertsey
Salary
Salary:
Not provided
omya.com Logo
OVYA Production
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business, Engineering, Polymer Science or related areas
  • 3+ years of experience in a similar role, ideally in a B2B environment
  • Experience and Knowledge in the Polymer industry mandatory
  • Proven ability to exceed sales targets
  • Proactive and results-driven mindset
  • Skilled in negotiation, customer service, and intercultural communication
  • Creative thinker with entrepreneurial spirit
  • Autonomous and effective in matrix organizations
  • Project management expertise with a pragmatic, solution-oriented approach
Job Responsibility
Job Responsibility
  • Manage and implement product launches with the sales & supply chain teams
  • Drive & implement the divisional portfolio strategy defined by global & regional management, in the area / country of responsibility
  • Actively visit and interact with Principals and their Peers within the scope of products
  • Identify and assess new principals/products and assist with regional opportunities, while maintaining and developing the divisional portfolio
  • Provide support & work closely with the sales teams to implement a defined pricing strategy, monitor business performance, and optimize margins
  • Negotiating prices, terms and condition
  • Develop & execute a comprehensive sales and marketing plan
  • Growing a sustainable and profitable business
  • Ensure regulatory compliance and maintain all information needed organize product training for customers & sales teams with principals
  • Ensure the right certificates & documentation (TDS, SDS, etc.) are available and accessible
  • Fulltime
Read More
Arrow Right

Senior Manager, Product Management

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innova...
Location
Location
Israel , Netanya/Tel Aviv
Salary
Salary:
Not provided
jfrog.com Logo
JFrog
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience as a manager leading teams, preferably Product Manager teams
  • 10+ years of proven success in E2E Product Management, preferably in B2B products, Security and SaaS platforms
  • Experience working with customers and users, buyers and decision makers
  • Experience with user-facing products
  • solid understanding of UX and product design
  • Experience leading successful product launches and major feature introductions
  • Experience in writing PRDs/user stories for engineering and QA teams, including feature prioritization and justification
  • Strong project management skills — managing complex processes across multiple teams
  • Excellent communication skills and English — required to communicate daily with global teams and C-suite managers
  • Excellent at compiling a clear, innovative and inspiring product vision and leading execution from ideation to production
Job Responsibility
Job Responsibility
  • Lead a team of Product Managers working on one of our major growth products and lead the team to success
  • Lead initiatives involving several Product Managers and teams from the different JFrog cores delivering cross-product value
  • Own the full cycle of product development including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching and monitoring
  • Work alongside Product Analysts, UX/UI, Product Marketing and other functions in the organization to drive successful products and feature rollouts
  • Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders
  • Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics
Read More
Arrow Right

Marketing Operations Coordinator

Join Our Growing Team as a Marketing Operations Coordinator! Are you a detail-or...
Location
Location
Spain; United States , Barcelona; Philadelphia
Salary
Salary:
Not provided
outpost24.com Logo
Outpost24 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 1-3+ years of experience in marketing operations, ideally in a B2B SaaS or cybersecurity environment
  • Hands-on experience with HubSpot (Marketing Hub, Data Hub) as a super admin
  • Proficient in managing Salesforce integrations and other key marketing/sales tools (e.g., enrichment, ABM platforms, Revenue Hero)
  • Strong knowledge of email automation, list segmentation, and workflow development
  • Familiarity with GDPR compliance as it relates to CRM data management and marketing practices
  • Proficient in building dashboards, analyzing data, and generating actionable insights
  • Strong organizational and documentation skills
  • Self-starter with excellent attention to detail and a proactive, collaborative approach
  • Must be based in either Barcelona or Philadelphia with the flexibility to work from the office as needed
  • This position requires full permanent working rights in the United States, or Spain
Job Responsibility
Job Responsibility
  • Oversee the HubSpot Administration & System Management: Serve as super admin for HubSpot (Marketing Hub, Data Hub)
  • Manage integrations with tools such as Salesforce, lead enrichment tools, ABM platforms, and meeting scheduling tools (e.g. Revenue Hero, Chili Piper)
  • Maintain CRM data quality, enforce GDPR compliance, and ensure consistent property structures across platforms
  • Ensure timely and complete handoff of leads from marketing to sales
  • Manage data cleansing in various systems, merging records and troubleshooting data errors
  • Document key marketing operations processes, systems, and tool interactions
  • Marketing Operations & Campaign Support: Support the marketing team with email nurture campaigns and list segmentation
  • Assist in the implementation of lead lifecycle management, lead scoring models, and multi-touch attribution frameworks
  • Collaborate with RevOps and technical teams to ensure cross-platform alignment and data flow consistency
  • Analytics, Reporting & Optimization: Build dashboards and reports to monitor KPIs, including MQLs, SQLs, funnel performance, and campaign ROI
What we offer
What we offer
  • A flat organizational structure and lots of autonomy
  • An organizational culture founded on trust, respect, adaptability, and commitment, where your personal and professional development will be emphasized
  • The opportunity to be part of a fast-growing and fun European cybersecurity company
  • A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (3 days in office)
  • Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
  • fun socials, great perks, and a collaborative environment
  • Fulltime
Read More
Arrow Right