B2B Field Marketing Manager Job at Multiverse (London)

Job Description

We are looking for a dynamic and creative Field Marketing Manager to lead our event marketing programme during this maternity cover period. This is a pivotal role in our rapidly scaling, mission driven commercial team. You will be responsible for creating high impact experiences that build our brand, generate pipeline, and foster strong relationships with key prospects and customers. As this is a maternity cover, we are looking for a specialist who enjoys being hands on. You will focus on the end to end execution of our events and provide direct support to our Go To Market (GTM) teams, ensuring they have everything they need to deliver results.

Job Responsibility

Conference and event execution: design and deliver a comprehensive programme across owned and industry events including planning and executing large scale conferences, webinars, panel discussions, networking receptions, trade shows, and executive dinners
GTM enablement and support: act as a key partner to our GTM teams, manage reactive requests and provide the necessary support to ensure sales teams can successfully leverage events to drive commercial outcomes
Content and speaker management: take the lead on sourcing and securing high profile speakers, collaborating with them to develop compelling event content that resonates with our target audience of CIOs, CDOs, CTOs, and CHROs
Sales collaboration: forge strong relationships with our sales organisation, work closely with senior sales leaders to understand their immediate needs and provide event driven solutions and enablement materials
Budget and project management: have full ownership of the field marketing budget, ensuring all initiatives are delivered on time and within budget while demonstrating a clear return on investment
Stakeholder management: confidently collaborate with a wide range of senior stakeholders, both internally and externally, ensuring alignment and successful event outcomes

Requirements

5 or more years of proven experience in Field Marketing or a similar role with a strong emphasis on organisational and logistical tasks
A demonstrable track record of planning and executing a variety of events, specifically large scale conferences
A "doing" mindset, with the ability to manage the tactical delivery of events alongside reactive support requests from the business
A strong understanding of wider marketing strategies and the role events play in a multi channel approach
A data driven mindset with a clear point of view on how the success of events should be measured and reported
Excellent interpersonal skills with a natural ability to build rapport and collaborate effectively with sales teams and senior leaders
A self starter attitude, with the ability to work independently and take ownership of projects from conception to completion
Experience in selling to CIO, CDO, or CTO personas is a significant plus

Nice to have

A passion for content creation and experience repurposing event content into blog posts or other assets
A keen interest in leveraging AI tools to drive efficiencies and innovation in your work
A working knowledge of ABM practices and the role of events within 1:1 or 1:few approaches
A desire to think creatively, working with various budget sizes to deliver effective events

What we offer

Time off - 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year
Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill - all in one mental health support
Hybrid work offering - for most roles we collaborate in the office three days per week with the exception of Coaches and Instructors who collaborate in the office once a month
Work-from-anywhere scheme - you'll have the opportunity to work from anywhere, up to 10 days per year
Space to connect: Beyond the desk, we make time for weekly catch-ups, seasonal celebrations, and have a kitchen that’s always stocked!

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B2B Field Marketing Manager

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