B2B Digital Marketing Manager

• Manage digital ad campaign planning, execution, optimization, and performance analysis across all paid channels
• Partner with our digital agency, guiding strategy and overseeing creative development to deliver impact and ROI
• Design and execute targeted and personalized campaigns optimizing digital spending and ROI
• Manage the budget insuring efficiency across Google, Microsoft, LinkedIn, Meta, and display networks
• Lead digital reporting and insights, with excellent ability to communicate performance, insights, & opportunities
• Oversee and evolve Our AISO (AI Search Optimization) initiatives and enhance organic AI-chat visibility and overall digital performance
• Partner closely with Content, Marketing, Brand and Product teams to ensure messaging, product launches, and creative assets are timely, consistent, and optimized for digital channels
• Provide strategic input on creative concepts, audience segmentation, and full-funnel campaign design
• Stay up to date with emerging trends in AI-driven optimization, ad tech, and media best practices-translating innovations into actionable test-and-learn opportunities
• Continuously monitor and refine performance across awareness, engagement, conversion, and revenue attribution metrics
• Recommend and implement new tactics or technologies to enhance campaign effectiveness

• 5+ years in digital marketing within a B2B tech or agency environment, with proven experience managing cross-channel campaigns
• Strong experience managing external agency relationships
• Excellent communication and presentation skills, comfortable reporting results to Sr. Leadership
• Highly analytical with an ability to turn performance insights into actionable marketing strategies and optimizations
• Proficiency in Google Marketing Platform, LinkedIn Campaign Manager, Microsoft Advertising, and Meta Business Manager
• Strong working knowledge of GA4, Salesforce, ABM marketing tools- (6Sense is a major bonus.)
• Ability to work autonomously and managing multiple initiatives in a fast-paced environment.
• Must have Campaign Ad Planning experience to be considered

6Sense