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This role is accountable for outcomes, not activity. You will be expected to improve: Lead quality (right ICPs, right intent, fewer dead-end enquiries); Predictability (repeatable acquisition journeys, consistent flow); Conversion performance (landing pages, forms, funnel steps, handover); Attribution and learning (what to scale, refine, stop, proven with data); Reputation and visibility (showing up consistently as a trusted partner, not just a supplier).
Job Responsibility:
Demand engine ownership (build, run, optimise)
Channel performance and optimisation
Measurement and commercial rhythm
Portfolio view and joined-up targeting
Requirements:
Proven B2B demand generation experience with measurable outcomes
Strong working knowledge of HubSpot, including reporting and campaign tracking
Strong performance marketing capability across Google Ads and SEO (essential)
Confidence with conversion optimisation and landing page performance
Ability to run an end-to-end system: targeting, journeys, budgets, testing, reporting and optimisation
Commercial judgement: prioritises what drives pipeline quality and conversion
Self-sufficient, proactive operator with a continuous improvement mindset
Nice to have:
Experience in a fast-paced, multi-stakeholder environment (services, B2B, agencies, marketplaces, logistics, events, property or similar)
Experience building or improving lead scoring and Sales handover processes
Familiarity with AI search concepts and how search behaviour is shifting
Comfort using Power BI dashboards (even if you are not building them from scratch)
What we offer:
10% bonus structure to be implemented upon completion of set-up of the demand-gen engine and analysis/reporting (estimated summer this year)
Opportunity for significant ownership, allowing for some door-opening accolades and achievements on your CV
Supportive and collaborative work environment, and a highly trusted line manager
Role is earmarked for progression to Head-of level within 2 years