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Michael Page Logo Michael Page · -

B2B Digital Marketing Manager

United Kingdom, Glasgow 45000.00 - 50000.00 GBP / Year · Job Posted February 19, 2026
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Job Description

This role is accountable for outcomes, not activity. You will be expected to improve: Lead quality (right ICPs, right intent, fewer dead-end enquiries); Predictability (repeatable acquisition journeys, consistent flow); Conversion performance (landing pages, forms, funnel steps, handover); Attribution and learning (what to scale, refine, stop, proven with data); Reputation and visibility (showing up consistently as a trusted partner, not just a supplier).

Job Responsibility

  • Demand engine ownership (build, run, optimise)
  • Channel performance and optimisation
  • Measurement and commercial rhythm
  • Portfolio view and joined-up targeting

Requirements

  • Proven B2B demand generation experience with measurable outcomes
  • Strong working knowledge of HubSpot, including reporting and campaign tracking
  • Strong performance marketing capability across Google Ads and SEO (essential)
  • Confidence with conversion optimisation and landing page performance
  • Ability to run an end-to-end system: targeting, journeys, budgets, testing, reporting and optimisation
  • Commercial judgement: prioritises what drives pipeline quality and conversion
  • Self-sufficient, proactive operator with a continuous improvement mindset

Nice to have

  • Experience in a fast-paced, multi-stakeholder environment (services, B2B, agencies, marketplaces, logistics, events, property or similar)
  • Experience building or improving lead scoring and Sales handover processes
  • Familiarity with AI search concepts and how search behaviour is shifting
  • Comfort using Power BI dashboards (even if you are not building them from scratch)

What we offer

  • 10% bonus structure to be implemented upon completion of set-up of the demand-gen engine and analysis/reporting (estimated summer this year)
  • Opportunity for significant ownership, allowing for some door-opening accolades and achievements on your CV
  • Supportive and collaborative work environment, and a highly trusted line manager
  • Role is earmarked for progression to Head-of level within 2 years
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