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We are looking for a Sr. Digital Marketer with B2B marketing and lead generation experience. As a Digital Marketer, you will be responsible for developing and executing online marketing campaigns to reach new customers, increase brand awareness, drive website traffic, and generate leads. Must have experience with B2B marketing.
Job Responsibility:
Develop and execute digital marketing campaigns, including SEO, email marketing, social media, and content marketing
Develop and manage marketing automation campaigns to nurture leads and increase engagement
Monitor and analyze website traffic and user behavior to identify areas for improvement and optimization
Manage social media accounts and develop engaging content to increase followers and engagement
Collaborate with team to create and implement landing pages, email campaigns, and other digital assets
Work closely with the sales team to create and execute campaigns that generate leads and sales
Analyze and report on campaign performance and make recommendations for optimization
Stay up-to-date with digital marketing trends and best practices
Requirements:
Bachelor’s degree in marketing, business, or related field
Must have 5+ years of progressive experience as a B2B digital marketer with a software consulting company or a digital marketing agency
US Citizenship or Permanent Residency is required
Ability to manager inbound and outbound marketing campaigns for effective lead generation
Must have experience with brand building, email marketing, and PR
Experience with marketing automation tools
Strong analytical skills and experience with web analytics tools such as Google Analytics
Excellent communication and teamwork skills
Ability to manage multiple projects and prioritize tasks effectively