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Uber Logo Uber · -

B2B Customer Marketing Manager

United States, New York 132000.00 - 147000.00 USD / Year · Job Posted March 18, 2026
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Job Description

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business customers across US&C. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.

Job Responsibility

  • Regional Strategy and Execution: Identify and build local campaigns based on data, customer insights and channel expertise
  • Drive end-to-end campaign management from ideation and audience targeting to A/B testing
  • Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs, upsell and promotional campaigns
  • Product Launches: Support on GTM strategies for regional product launches and feature rollouts
  • Collaborate with Product Marketing and Ops to design campaigns that drive awareness and adoption ensuring launches are leveraged to increase usage across the region
  • Performance Analysis: Track and report on campaign effectiveness, drawing insights to inform future strategies and share learnings globally
  • Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals
  • Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues, and improve executional efficiency

Requirements

  • 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
  • Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
  • Excellent written and verbal communication skills, with experience presenting to senior stakeholders
  • Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)

Nice to have

  • Development of IMCs to build creative platforms that span multiple channels
  • Industry (travel or delivery) experience is a plus
  • Familiarity with loyalty programs or premium product positioning

What we offer

  • Eligible to participate in Uber's bonus program
  • May be offered an equity award & other types of comp
  • All full-time employees are eligible to participate in a 401(k) plan
  • Eligible for various benefits
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