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Robert Half is seeking a talented and experienced B2B Copywriter to support marketing initiatives for our clients. In this role, you’ll be responsible for developing compelling and persuasive copy for a range of business audiences, with an emphasis on engaging messaging for clients. You’ll create impactful content across traditional and digital channels, including LinkedIn, email campaigns, website copy, infographics, and more.
Job Responsibility:
Create clear, engaging marketing copy for B2B audiences across multiple platforms, including social media posts, ad copy, email campaigns, headlines, website content, and other marketing materials
Adapt messaging for specific audiences, ensuring alignment with brand voice and the customer journey to drive engagement and conversions
Collaborate with product marketing teams to understand features, benefits, and value propositions, transforming technical information into customer-focused messaging
Articulate persuasive value propositions that address the challenges and needs of B2B decision-makers
Requirements:
3–5+ years of detail-oriented experience as a B2B copywriter in marketing and creative roles
Demonstrated ability to produce effective LinkedIn copy, email marketing, ad copy, headlines, and website content
Proven experience translating complex or technical information into accessible, engaging messaging for product marketing
Strong writing, editing, and proofreading skills with careful attention to tone and consistency
Experience collaborating across marketing, product, and cross-functional teams
Nice to have:
Familiarity with SEO best practices, digital marketing trends, and content performance tracking tools
What we offer:
medical, vision, dental, and life and disability insurance