B2B Content Strategist, Robert Half

Robert Half

Location:
United States, Minneapolis

Category:
-

Contract Type:
Contract work

Salary:

Not provided

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Job Description:

Our client is searching for a tenured B2B content strategist to join their team. Initially a 3-month engagement with an opportunity for extension based on budget and performance. Focus includes building campaigns that reflect revenue objectives, aligning content processes with best practices, and creating holistic content strategies like webinars, ebooks, and case studies.

Job Responsibility:

Partner with the segment campaign managers, sales, and account managers to examine the existing strategy
Look at campaign goals and annual targets, determine the intended message, pin down how much demand generation is needed, the average deal size, the sales cycle, and find the gaps
Once determined, bring it to life with holistic content strategy, e.g. a series of webinars, ebooks, interactive product demonstrations, white papers, case studies, etc.
Build campaigns that reflect revenue objectives, bearing in mind product launches and offerings

Requirements:

10+ years’ experience with a strong B2B background
Previous client experience will include technology firms, data analytics, healthcare tech, or other complex industries
Experience taking a less mature content process and implementing changes to align with best practices

What we offer:

medical insurance
vision insurance
dental insurance
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
May 31, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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B2B Content Strategist