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The Beauty Market in Greater Asia is extremely complex and competitive, with some of our countries being the birthplace of most beauty trends. We work closely between Thailand, Philippines, Vietnam, Korea and Japan, to leverage each other’s portfolio, capabilities and demand insights, and our NRM and Innovations roll-out hub is the place where we centralize and lead this critical interconnected work. NRM and Innovations roll-out hub holds within its projects, high potential of growth for Thailand! We’re currently looking to resource ourselves for success, setting up a dedicated team that will land NRM and D4C in an accelerated manner, to expand the SOA and SOS towards a high growth 2026 and competitive set-up for future years' growth. Thailand as model market has the potential to unlock growth in our other 4 countries, by developing and making available the comms and portfolio plans needed to stay on the vanguard of the beauty market.
Job Responsibility
Innovations Project Lead: Run networks for innovation projects, ensure target launch date is met with a high quality product, communication plan, signed-off financials and correct volumes reflected in S&OP
Pack and Price Analysis: Lead the development of differentiated strategies by channel and customer using EPOS and shopper panel data
Identify and drive pack and price initiatives, ensuring end-to-end solution development
Price Promotion Strategy: Adapt and apply standard methodologies for price promotions in line with category and brand JBD tailored to local requirements
Integrate 4C interpretation to align category and brand strategies with pricing and promotion strategies, providing actionable recommendations
Insight Communication: Share insights and recommendations with CCBT and CD to enhance trade-spending efficiency across functional projects within specific categories
Mix Optimization: Optimize channel, segment, brand, and pack size mixes to improve competitive positioning and margins
Collaborate on mix management both internally and externally
Cross-Functional Collaboration: Work effectively with multiple teams and functions, including Customer Development, Marketing Demand Creation, Supply Chain, and Finance
Data-Driven Decision Making: Utilize insights and data from various sources to create action plans that drive business growth and category success
Manage UAT and data maintenance across multiple systems
Lead the 'Promo Group'
Market Share Projection: Project market share based on activities and plans for each channel and account
Requirements
Bachelor's or Master's degree in a related field
Minimum of 3 years in trade marketing, category analysis, and FMCG environments
Experience in the beauty industry, companies, or channels is a plus
Candidates with a background in market research are also encouraged to apply
Strong ability to analyze large datasets
Excellent command of both English and Thai
Proficient in presentation and negotiation skills
High organizational and team management skills
Category Growth Management
Channels
Digital Commerce
Design 4 Channel
Supers & Hypers
Proximity
Out of Home
Value Channel
Convenience
Health & Beauty
Digital Commerce
Omnichannel
Quick Commerce
Commercial Strategy
TPM
TTI
NRM
Business Acumen
Data Literacy
Execution Excellence
Shopper Marketing
Design 4 Channel
Nice to have
Experience in the beauty industry, companies, or channels is a plus
Candidates with a background in market research are also encouraged to apply