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B&I RPM East

China, Shanghai · Job Posted May 27, 2026
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Job Description

Establish and implement pertinence regional marketing plan in accordance with national marketing plan and regional market performance and communication with central MKT and BU team. Building up brand of product and company. Handing BU team achieved regional BU target. 根据全国的市场计划和区域市场的情况，通过和中央市场部及业务部的沟通，制定并执行有区域针对性的市场活动，协助业务部完成区域业务指标，树立产品和公司的品牌形象。

Job Responsibility

  • Establish and implement pertinence regional marketing plan in accordance with national marketing plan and regional market performance and communication with central MKT and BU team
  • Implement innovative and effective marketing program according to the marketing strategy, close cooperation with central mkt, BU team
  • Establish pertinent regional marketing plan
  • Accomplish national marketing plan with the cooperation of PM
  • Implement regional marketing programs with the cooperation of BU team
  • Actively feedback information from expert and competitor
  • Organize the Local academic meeting with attractive contents under our strategy
  • Manage market program budgets within financial limit
  • Deliver smooth BU communication and training, drive field force implementation of marketing strategy
  • Clearly delivery marketing strategies to ensure the marketing plans and programs smoothly implement to obtain business growth
  • Collect BU team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities
  • Routine product knowledge training to BU team
  • Joint call with MIC and DSM, attend regular meeting
  • Keep in touch with the PM and Medical for the clinic studies, and make sure completing the studies on time
  • Coordinate with BU manager through the integration program for making consents on local promotion
  • Develop and manage KOL
  • Establish KOL profile
  • Organize pertinent activity and development plan of KOL

Requirements

  • 至少6年工作经验
  • 2年以上大型或合资制药企业的业务或市场工作经验
  • 具有良好的英语听说读写能力
  • 良好的办公室软件应用能力
  • 本科及以上学历
  • 医学，药学，市场，商科专业优先；心血管领域工作经验优先

Nice to have

  • 医学，药学，市场，商科专业优先
  • 心血管领域工作经验优先
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