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Avp, Regional Marketing

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Whoop

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Location:
United States , Boston

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Category:
-

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Contract Type:
Not provided

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Salary:

180000.00 - 225000.00 USD / Year
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Job Description:

WHOOP is seeking an AVP of Regional Marketing to lead a team of Country Marketing leads responsible for building brand heat and demand across global markets. Based in our Boston HQ and reporting to the VP of Global Marketing, this leader will bring a strategic mindset and deep international experience to help scale WHOOP’s global presence. You will champion regional perspectives within the global team, shape market-specific strategies, and play a key role in identifying and launching WHOOP into new markets. This role requires brand flair, commercial sharpness, and the ability to inspire and align cross-functional teams. Regular international travel to priority and emerging markets is expected.

Job Responsibility:

  • Lead, support, and scale a high-performing team of Country Marketing leads focused on delivering demand and cultural relevance in their local markets
  • Translate WHOOP’s global brand strategy into localized marketing plans that resonate with local audiences and deliver business results
  • Serve as a critical advocate for regional teams, ensuring their insights and needs inform global marketing priorities and resource allocation
  • Identify and evaluate new market opportunities, conducting competitive, cultural, and commercial assessments to inform global expansion strategy
  • Partner with Growth to optimize and localize the direct-to-consumer experience by market
  • Work with Sales and FP&A on regional sales forecasting and demand planning
  • Collaborate closely with Sales and Trade Marketing teams to align regional marketing with omnichannel sales goals, driving acquisition and growth across retail, digital, and partner channels
  • Oversee development and execution of in-market campaigns across events, influencer marketing, partnerships, content, and media
  • Monitor performance across all markets, using data to inform optimization and ensure continued ROI on regional initiatives
  • Responsible for optimizing regional marketing budgets, balancing strategic investments with performance accountability
  • Travel regularly to key and emerging markets to support launches, meet local partners, and stay connected to regional dynamics

Requirements:

  • 15+ years of international marketing experience, with proven leadership across multiple regions and markets
  • Demonstrated success developing and executing regional marketing strategies that drive brand affinity and business growth
  • Experience managing distributed teams and operating within matrixed global organizations
  • Strong strategic acumen with a track record of identifying and launching into new international markets
  • Deep cultural fluency and ability to create campaigns that connect locally while aligning to a global brand
  • Highly analytical and data-driven, with experience managing marketing performance and regional budgets
  • Excellent communication and stakeholder management skills
  • capable of advocating effectively for regional priorities within a global org
  • Willingness and ability to travel internationally on a regular basis
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
What we offer:
  • competitive base salaries
  • meaningful equity
  • benefits
  • generous equity package

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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