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We’re looking for an AVP, Product Marketing to join a dynamic team within a rapidly growing NYC-based Fintech company. This position will focus on supporting structured investment solutions and annuity offerings, working closely with product specialists, sales teams, and other internal partners to deliver impactful go-to-market strategies and client engagement initiatives.
Job Responsibility:
Develop and implement integrated marketing strategies for structured investments and annuity products, as well as related distribution channels
Collaborate with product and sales teams to define positioning, messaging, and value propositions for new product launches and platform enhancements
Create and manage marketing and sales enablement materials such as presentations, fact sheets, brochures, case studies, and product demos to drive advisor adoption
Produce educational content and thought leadership that simplifies complex investment concepts for financial advisors and end clients
Lead multi-channel campaigns across email, digital, social media, webinars, and events, using data-driven insights to optimize engagement and conversion
Act as a strategic partner to internal teams, ensuring marketing initiatives align with key business objectives and performance metrics
Identify opportunities across acquisition, retention, platform functionality, and product launches to help achieve organizational goals
Requirements:
Bachelor’s degree in marketing, business, finance, or a related field
7+ years of relevant experience, ideally in fintech, wealth management, alternative investments, or ETFs
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and storytelling skills, capable of simplifying complex topics
Proven success in developing and executing integrated marketing plans across multiple channels
Ability to thrive in fast-paced, ambiguous environments while driving measurable results
Collaborative mindset with strong project management skills
Experience marketing structured investments, annuities, or alternative investment products
Familiarity with advisor distribution channels
Ability to combine strategic thinking with hands-on execution
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