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Automation Sales Manager

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Formic

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Location:
United States

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Category:

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Contract Type:
Not provided

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Salary:

120000.00 - 160000.00 USD / Year

Job Description:

At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. We believe in continuing the American legacy of innovation by making automation accessible to all manufacturers and increasing their factory productivity by 10x. As an Automation Sales Manager, you will play a pivotal role in driving revenue growth and market expansion in the region. You will be responsible for developing and implementing strategic sales plans, intimately understanding the local manufacturing industry, and cultivating strong relationships with key customers and partners. You’ll evaluate customer requirements for automation projects, work with the Engineering / Solutions team to develop concepts, and negotiate pricing and terms with end-users. This is an individual contributor role, accountable for owning growth in your territory (this is not a people manager position).

Job Responsibility:

  • Partner with the Marketing and Sales Development (SDR) team members to create targeted account outreach
  • Generate new business, qualify potential projects, attentively follow up with leads, lead site visits for new project discovery, and present proposals to customers
  • Penetrate primarily SMB and mid-market accounts in food and beverage, chemical, consumer packaged goods (CPG), and related industries
  • Evaluate customer requirements for automation projects, work with the Engineering/Solutions team to develop concepts, and follow up with quotes
  • Represent Formic at trade shows and other industry events
  • Lead and coordinate both internal and external resources during the pitch and ongoing process as the quarterback of every prospect sales cycle
  • Maintain data integrity, document all pieces of pertinent information in Salesforce, and over-communicate with stakeholders and peers
  • Understand and foster a presence in the local manufacturing customer base and market
  • as well as competitor offerings, customers, and decision influencers across the region
  • and stay updated on automation market trends
  • Demonstrate ownership mentality, humble honesty, team-player actions, proactive communication, and effective prioritization at all times

Requirements:

  • Proven track record of success in B2B sales, with a minimum of 5-8 years of documented B2B sales experience in technology or SaaS
  • Knowledge of manufacturing processes is required
  • Prior experience in automation and robotics is highly preferred
  • Ability to travel up to 75% within your designated territory (NY, MA, CT), including overnight trips
  • Customer-centric approach with a focus on building long-term relationships and providing outstanding sales experiences
  • Proven success hunting and building a territory, including building a territory plan, generating leads, and leading site visits
  • Analytical mindset with the ability to leverage data and market insights to drive informed decision-making
  • Hunger to learn and grow in a fast-paced startup
  • Proficient in Salesforce and G-suite
  • Experience thriving in a sales process-driven environment
  • Comfort with ambiguity
  • a proactive and assertive nature is required
  • Impeccable follow-up and follow through
  • Excellent verbal and written communication skills

Nice to have:

Prior experience in automation and robotics

What we offer:
  • Equity in Formic
  • Competitive Commission Structure
  • Comprehensive Healthcare Coverage: 99% covered Medical, Dental, and Vision insurance plans, with 75% coverage for dependents
  • Additional Fully Covered Insurance Benefits: FSA & DCFSA, Life Insurance, Short-Term Disability, and Long-Term Disability
  • Employee Assistance Program (EAP)
  • Paid Parental Leave
  • Company-sponsored 401(k)
  • Home Office Stipend
  • Monthly Cell-Phone Reimbursement
  • Flexible Time-Off
  • Paid Company Holidays

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Job Link Share:

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